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Bizziebaby Launch Focus Group Service

Focus groups are one of the most cost-effective ways to achieve unique market research data that will give you an insight into the public’s mind on how they perceive a product or service, view the concept of the product and what they like and dislike about a product/service. Focus groups are controlled debates generating invaluable market research data and creating a specialist workshop giving a company the insight into ways to improve a product for the future and key new product development ideas.

Focus groups are one of the most cost-effective ways to achieve unique market research data that will give you an insight into the public’s mind on how they perceive a product or service, view the concept of the product and what they like and dislike about a product/service.  Focus groups are controlled debates generating invaluable market research data and creating a specialist workshop giving a company the insight into ways to improve a product for the future and key new product development ideas.   

·         Focus group research draws upon respondents’ attitudes, feelings, beliefs, experiences and reactions in a way in which would not be feasible using other methods

·         Focus groups can be used at the preliminary or exploratory stages of product development

·         Focus groups can be used at the preliminary or exploratory stages of New Brand Launch

·         Focus groups can be used at the preliminary or exploratory stages of New Packaging  

The recommended number of people for each focus group is usually six – ten people.  The focus groups are set in a comfortable, relaxing environment and are controlled by an experienced moderator.  Each focus group session will normally last for approximately 1 hour.  The moderator will commence the proceedings with a brief introduction ensuring all the participants feel happy, relaxed and confident in knowing they can speak their mind.  Once the moderator has set the trend they will commence group discussion based around the brief supplied by the client.  The focus group will be professionally filmed and an edited focus group video and brief marketing analysis synopsis will be supplied to the client within one working week of the focus group. 

 Why Bizziebaby you ask?

Bizziebaby was established in 2008 and the brief was to supply an invaluable service to all families.  The only website totally dedicated to featuring reviews for products applicable to All The Family.  Over the years Bizziebaby has established a very extensive, unique database of parents throughout the United Kingdom.  The Bizziebaby database is updated daily which gives us the unique ability to supply any client with a very specific focus group team.  The Bizziebaby database features information on the Parents – Age of mother and father, age of children, gender, location within the UK allergies food/skin, if a parent is breastfeeding etc.  This enables us to exclusively tailor a Focus Group research programme to each individual client’s needs.  The Bizziebaby database presently incorporates 6,500 registered members living in the United Kingdom and the Chanel Islands.   For these reasons Bizziebaby can offer one of the most exclusive Focus Group Research programmes available.

Our video team have over 20 years’ experience within the industry and are skilled in all aspects of video production and editing.  Our experienced focus group Moderator is Judy Viitanen – a seasoned PR and Marketing professional who has over 30 years’ proven track record in marcomms in the UK and USA.

Judy's wide-ranging communications skills-set includes qualitative market research and desk research across a range of topics and industries. Experienced in consumer focus group moderation, she understands what insights the client needs - and is able to lead the group discussion so that the group thoroughly addresses the key points. She is very comfortable with the public and is skilled at keeping the group discussion lively. In her moderation of focus groups works to a script, but importantly, she knows how to follow up on important topics. Her client debriefs are succinct and relevant, providing key consumer insights and recommendations as to the marketing direction of products and services.

 Bizziebaby Focus Group Research Package – Cost £1,150.00

·         An initial brief is supplied by the client outlining required demographics for the focus group respondents (e.g. - age of respondents, number of children, etc.); and key USPs of the product or service they wish to explore and discuss during the focus group.

·         Our expert moderator will liaise with client to discuss areas of interest and importance that need to be featured within the focus group discussion.  An initial format of 6 key questions will be developed as the theme for the group discussion. These questions will be ordered into a logical flow, so we cover the key points of interest that we want to elicit views and opinions about, based on the client brief.  In agreement with client, a script of questions will be developed, which will include ‘prompts’ for each question, and ‘probes’ to explore an issue in greater depth

·         Our team will organise the venue and participants

·         If a product is to be supplied for focus group respondents to use in the comfort of their own home we would ask for 6-10 items to be sent to chosen participants 1 week prior to focus group session

·         We will then book the venue and organise and ensure our focus group respondents are advised of time, date and venue to attend

·         We will organise a comfortable environment and suitable refreshments for focus group participants

·         Our expert Video team will attend and film the full focus group session

·         Bizziebaby will then edit the video and supply each client with the focus group video and a brief research analysis synopsis. 

·         This video and focus group findings analysis is then the property of the client to utilise as they see fit within their corporation.

Total Cost: £1,150.00  for Basic Standard Package

Advance Focus Group Packages  – Cost upon application

Extras: Bizziebaby can also supply a comprehensive Marketing recommendation report and for this facility there is an extra charge of £200.00

Bizziebaby have the expertise, the database and the ability to supply you with what you need to tap into the minds of the general public, find out what they feel, what they want, and what they need.  Our new focus group service offers you the chance to research any aspect of your business, formulate ideas for the future and have in your hands a superb marketing tool for the future.

To discuss your requirements and to book a focus group programme please call Becky Taylor on 0845 2930998 or Email becky@bizziebaby.co.uk 



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