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Rebel against junk with Organix Punk’d – new in Asda Stores

Organix is growing up to meet the needs of older kids with their new Punk’d range of cereal bars.

Although made by Organix, the UK’s favourite baby finger food and toddler snack brand, you won’t find Punk’d on the shelves with the baby food – head for the cereal aisle in your local Asda. 

Punk’d is the snack food with attitude that rebels against junk - with real ingredients, great taste and absolutely nothing else! Their oaty bars are soft baked, packed with real fruit and wholegrain oats, and portion sized for kids. Choose from two tasty flavours – Cocoa & Orange Crash and Strawberry & Vanilla Smash.

 

Kids will love the bold, bright Punk’d packs, cool for kids and definitely not for babies! While parents will love that they come with the Organix No Junk Promise, contain fewer ingredients than many other children’s snacks, and have no hidden cheap ingredients, flavourings or colourings – “natural” or otherwise – no artificial sweeteners and no added salt.

 

The Organix team have created Punk’d in response to research that shows parents are struggling to find good snacks for children as they grow up and are being forced to make a choice, to enforce health or save the battle on snacks. When asked about the challenges they face when it comes to kids snacking, parents said:

 

4 kids’ snack challenges[1]

1.       Growing up: The older they get, the less control parents have on what they eat (63%)

2.       Do the right thing: Want to make good choices about their children’s food (73%)

1.       Peer pressure: Children want what other children have (75%)

2.       Pester power: Caving in and buying snacks their child wants (65%)

 

Try these Organix Punk’d snacking tips … 8 ways to save the battle on snacks

 

1.       Choices: Giving choices teaches the important skill of compromise, and helps kids feel informed and able to assert their independence. 

2.       No junk! In between meals kids need to curb hunger pangs and boost their energy, so offer them healthier, no junk alternatives to some of their favourites.

3.       Label savvy: Snacks aimed at kids are often full of hidden salts, fats and additives so check the label and be sure to read the back of pack too.

4.       Cool for kids: Keep snacks appealing for kids as well as ticking all the right boxes for healthy – peer pressure means looking good in front of friends’ counts too!  

5.       2-a-day: Allow your kids two snacks max a day - one in the morning and one in the afternoon.

6.       How much to eat: Snacks shouldn’t replace a meal, so keep a tab on portion control by checking the servings are the right size for your child.

7.       Be prepared!: Have a selection of ready-to-go healthy snacks at hand to avoid caving into pressure to buy junk food when your child feels hungry.

8.       Well stocked: As kids are likely to graze on whatever is close at hand, stock the cupboard with the good stuff.

 

Each box of Punk’d oaty bars contains six individually wrapped Punk’d bars for kids (23g each), with an RRP of £2. As well as in selected Asda stores, you’ll find them online at www.ocado.com.


[1] Sources: Organix Kids’ Snacking Survey Opinium Research June 2016; Organix Taste survey Mum Panel December 2015

 



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