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News – Summer Infant’s Slumber Buddies® helping over one million little ones drift off to sleep!

New deluxe collection coming soon with cry activation technology.

Summer Infant to reach global sales of over 1 million Slumber Buddies®

• Awarded Silver Best Baby & Toddler Gear award 2017
• New Slumber Buddies® Deluxe sleeping aids launching in June
• Deluxe characters include cry activation technology
• Exclusive Slumber Buddies® Deluxe Lamb created for a key UK partner
• Expansion into Little Heartbeat Soothers coming soon
Summer Infant are proud to announce that global sales will reach over 1,000,000 across their award winning Slumber Buddies® range by the end of 2018. Seeing the growing popularity of the Slumber Buddies® range, they are now launching new deluxe characters with cry activation technology from June.
The new cry activation mode will automatically turn on the Slumber Buddies® Deluxe companion when baby becomes unsettled, helping them to drift back off to sleep themselves. These deluxe characters include Pip the Puppy, Dippy the Dinosaur, Bailee the Bunny as well as the exclusive Luna the Lamb for a key UK partner.
Slumber Buddies® are the ideal bedtime companion for soothing little ones to sleep; with their multi-colour starry sky light display and a choice of five different calming sounds from lullabies to nature sounds. Available in a choice of cuddly companions there is something for everyone and Slumber Buddies® can make a great gift for baby showers and birthdays.
Vice President and General Manager of Summer Infant UK said: “It is a great achievement to have sold so many Slumber Buddies and it fills me with a sense of pride knowing our products are helping parents and their children get a better night’s sleep. From personal experience I know how stressful bedtimes can be and the positive effects sleeping aids can have. I’m excited to see what the next phase of the range brings including the launch of our deluxe characters.”
Summer Infant will also be expanding the range with unique Little Heartbeat Soothers that imitate the closeness of mum or dad through three modes of comfort, including heartbeat sounds and pulsing vibrations to soothe little ones at bedtime. These soft, huggable Bunny and Hedgehog companions will be available from June with a guide RRP of £14.99.
Find out more
These adorable new items will be arriving in a store near you in JUNE 

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