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Konfidence celebrates its 20th anniversary year by adding a host of new under-the-sea inspired designs to its multi-award winning baby and children’s swimwear collection.

New 2018 Babywarma Designs

The first of the five new cleverly hand drawn designs, which include the characters Mia the Mermaid, Fergal the Shark, Joni the Whale not forgetting Mishell and Crabby, all being added to Konfidence’s best-selling Babywarma neoprene swimsuit range.

The Konfidence Babywarma is a firm favourite with parents because the flexible 2mm-thick soft neoprene enables babies aged 0-24 months to regulate their temperature in the swimming pool for much longer than would be possible without it – making sure a baby is warm and comfortable in the water is crucial in order to develop confidence early and avoid any problems of fear or concern for swimming. 

For parents, the high-grade neoprene also provides a higher grip surface (as compared to slippery bare skin) when carrying baby around the poolside and holding their child in the water. For holiday-time, the swimsuit offers 100% UV protective on covered areas too. 

Design-wise, every feature on the Babywarma has been meticulously considered to ensure a snug, “huggable” fit, for maximum safety, comfort and performance. The hidden flap design, for example features generously sized ‘snag-resist’ Velcro fasteners, which make the swim suit more aesthetically pleasing and comfortable for baby as his/her shape naturally changes when they start crawling and walking. It also opens flat to allow quick nappy changes.

The fun new 2018 designs fit perfectly with the current Babywarma range, offering customers an even wider choice of colours and patterns for the summer season and new baby swimming term in September.  RRP £16.99

New Konfidence Floatsuit Designs

Seabiskit the Seahorse and Mia the Mermaid join all the under-the-sea inspired characters on the New Konfidence Floatsuits too, together with a new pink polka design that features a pretty bow and cute frilly skirt.  The three new designs add to the existing swimsuit range, which includes t-shirt style Floatsuits in clownfish and surf-style Hibiscus patterns.

Konfidence first created the Floatsuit for youngsters who prefer the more traditional swim suit design and today’s its one of the company’s best-selling learn to swim, buoyancy aids.

The principle behind the Floatsuit is to help children aged from 12 months+ learn to swim safely and with confidence. The British design uses eight individual removable floats, which are worn in outer pockets and fixed around the wearer's torso for stability.  For tailored buoyancy, the floats can be easily removed as the child grows, develops and learns water confidence.  

Constructed from quick drying close-knit Lycra, the Floatsuit is perfect for holiday time offering 30+ UPF sun protection on all covered areas. The t-shirt top design offers 50+ UPF sun protection and additional protection across the shoulders and upper arms. RRP £22.99

Konfidence is the premium brand of choice when it comes to baby and children’s swimwear, and 2018 marks the Cornwall- based company’s 20th anniversary. For the last two decades Konfidence has been designing quality swim products that have truly helped children all over the world learn to swim with confidence. This includes the multi-award winning Original Konfidence Jacket, which since its launch in 1998 has gone on to become the number one learn to swim jacket with adjustable buoyancy in Europe, and sold worldwide. For further information visit


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