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Parents fess up to swiping their little ones’ snacks!

New research by children’s snack food brand Organix reveals one in four parents pinch their little one’s snacks. And it seems toddlers are far from impressed!

According to the Organix research, nearly half of parents admit to sneakily stealing their little one’s snacks under the guise of tasting to check it’s OK.  With one in five saying they’ve been given ‘the look’ by their child when they’re caught stealing their food

Reactions from babies and toddlers, in a new video created in partnership with comedian Sam Avery, reveal they think their snacks are just too good to share, and if they had a voice would most likely say, “Noooo, that’s mine, hands off this is for us not you!”  

The Organix research found that parents are tempted by the taste of their little ones finger foods and snacks.  Of the 2,000 mums and dads questioned about “sneakily stealing” their babies’ or toddlers’ snacks, one in four said some of my little one’s snacks taste so good I can’t resist pinching them.  It also found nearly a third of parents confess that they often end up finishing off their child’s leftovers.

So what if little ones had a chance to speak out? To celebrate the launch of its new tasty Goodies cheese and onion lentil hoops, and fruit and seed bites, Organix gave these little explorers a say: For Us Not You, A Little One’s Perspective Click here

Little ones might not be food connoisseurs, but from rice cakes to carrot sticks and gingerbread men, they tend to know what they like, and they’re keen to try things for themselves.

Emily Day, Head of Food Development at Organix, says, “Our foods are specially made for little ones, with age appropriate tastes, textures and developmental benefits.  We always use real ingredients to give flavour, so our snacks are really tasty, it’s no wonder parents sometimes swipe them too!”

Have you been caught swiping your little ones’ snack? How did they react? Share your #ForUsNotYou moments.

For Us Not You, A Little One’s Perspective Click here



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