This Week's News
THERE’S ONLY ONE SHEEP YOU NEED TO COUNT ON FOR SLEEP! ewan™ the dream sheep, from easidream®, has been busy sending young children off to sleep around the UK, so he’s understandably proving to be a BIG hit with parents! ewan™ is an extremely cute cuddly toy with soothing sounds and a soft pink glow that calms babies and helps them drift off into a long and peaceful sleep. He’s only been available for a couple of months and already feedback from Mum’s and Dad’s has been amazing, so much so that he’s been nominated by parents to receive a much coveted Gold Award from Bizziebaby! “A really quirky and different product! I loved him the moment I saw him. The moment we put ewan next to Samuel he dropped off within a couple of minutes.”Sarah Halloran – Baby Samuel 3 months.“I definitely can’t live without this! Nicole has it every night and loves it; I would recommend this to anyone with a baby.”Gaynor Grinsill – Baby Nicole Faith 15 weeks. ewan™ of course is no ordinary sheep. A huge amount of research has gone into ensuring that the most effective soothing sounds have been used and these are all set in the ‘pink noise’ frequency range; this is the type of noise babies predominantly hear in the womb. Research has also shown that babies are comforted by certain aspects of the womb, so a pink soft glow was the ‘natural’ choice for ewan’s tummy. ewan™ and the rest of his flock can be found at www.easidream.com , www.jojomamanbebe.co.uk , www.mothercare.co.uk , www.boots.com and all good nursery retailers.
NEW ARRIVAL FROM LAMAZE - The Lamaze Soft Chime Garden keeps baby amused for longer A delightful, soft new version of the fascinating Lamaze Chime Garden is easier for younger babies to operate and lasts through more developmental stages than the original version. Five friendly flower faces, featuring bright colours and bold patterns, attract baby’s attention – every time she moves a flower, different chimes, lights and sounds are played! This charming, flower-themed, musical toy will keep baby constantly amused and delighted through many stages of her development. The chimes, lights and sounds of the five flowers can be triggered from two positions – either with the flowers growing up from the floor or hanging from a carrier attachment. In both positions, the flowers are activated by motion rather than by buttons, as on the original version which is still available. Made of an all-soft construction and speciality feel, the Soft Chime Garden is easy for baby to hold on to and travel with. The imaginative Soft Chime Garden stimulates the senses, encourages cause and effect and pretend play and sparks baby’s imagination with its bright colours lovely textures and gentle sounds. Age: From three months. Guide retail price: £21.99. For the nearest stockist, contact the consumer helpline 01271 336172 or visit www.learningcurve.com Learning Curve is committed to ‘Everyday great value parenting’ by providing products that offer quality, safe, innovative, educational and practical solutions to raising newborns through to early childhood. Heading the nursery portfolio are The First Years ‘What matters most to you…matters most to us’ innovative products and Lamaze developmental play ranges, plus Bella B natural bodycare products. Leading on from these ranges through toddler stage and beyond are the Thomas & Friends, Bob the Builder and Take Along Thomas & Friends ranges, also offered by Learning Curve.
ARRIVING IN STORE THIS MONTH - SACKBOY, THE STAR OF LITTLEBIGPLANET™ IS BEING BROUGHT TO LIFE THIS AUTUMN WITH A WHOLE HOST OF NEW PRODUCTS. Earth calling all big fans of the much loved Playstation® game LittleBigPlanet™. Cult hero Sackboy™ is hitting the shops soon so you can get your hands on your very own Sackboy or Sackgirl! in a range of guises. Sackboy rules in LittleBigPlanet’s world of creativity and imagination, where anything is possible. So join in the fun and bring Sackboy to life with this new range of products… PostersOut now are two posters featuring a compilation of weird and wonderful Sackboy and Sackgirl images and the Sackboy world so you can recreate the LittleBigPlanet universe in your very own bedroom. RRP £3.99 available at ASDA, HMV and Forbidden Planet Keyrings and FiguresThere’s also a great new range of key rings and figures for you to collect. The all new Scared Sackboy – with a truly frightened expression he looks scared out of his wits! - is available as a key ring or as a standalone figure in two sizes and joins the limited edition Happy & Angry Sackboys launched earlier this year – see if you can collect them all! Plus, launching soon for all you rockers out there,– Sackgirl Rock and Afro Sackboy key ringsRRP £2.99 - £8.99 available from Play, Amazon, Game, Menkind, The Hut, ForbiddenPlanet SOFT TOYS AND BEANIESBe sure to snap up your own Sackboy soft toys and beanies in September. Featuring designs of the original Sackboy, Angelina Sackgirl and Marvin Sackboy – these are sure to be popular with both boys and girls! RRP: £5.99- £12.99 available from Play.com
Turn your underwear draw into TreasureLancashire-based maternity underwear specialist bras4mums is offering a birthday present during September to all customers recycling their unwanted bras with the company. Research carried out earlier this year by OnePoll.com found that the typical female owns 13 bras but only wears eight of them regularly. With the average bra costing £28.00, that’s £3.47 billion worth of bras doing nothing! bras4mums are offering women the chance to get these ‘old’ bras doing good elsewhere. bras4mums founder Tracey-Jane Hughes, who also runs the mastectomy specialist company bras4all, explained: ”We’ve been collecting unwanted bras and new cotton knickers for our “Knickers for Africa” appeal for 18 months now. We’ve sent boxes and boxes of bras & knickers on to the charities we support. Now we’d like to thank our loyal customers on our second birthday, and encourage more women to clean out their draws to help others”All customers who send their clean unwanted bras during September will receive a £5 voucher as a thank you for their commitment to recycling and helping others. This voucher can be used with either bras4mums or bras4all online stores, or at the Lancashire shop.T-J added, “All the recycled bras are split between the Knickers4Africa appeal, and raising money for the Breast Cancer Campaign Charity. We have a pink box inside our shop for clean but useable bras to be put in, and another for new cotton knickers. We’ve had North West companies collect in their work places, including the National Museum in Liverpool who collected 380 pairs of new knickers for the Knickers4Africa Appeal which has been a great boost to the campaign”.Unwanted bras and new cotton knickers can be sent to the office at White Bear Marina, Park Road, Adlington. PR7 4HZ. 1 voucher per customer.bras4mums are working with Bolton Council & BCR Global Textiles, to improve the lives of others through recycling bras and underwear. In a turnaround from the usual birthday celebrations, bras4mums are offering ‘presents’ to their customers in return for their unwanted bras.The £5 voucher can be used on goods purchased over £50 in value until the end of October in the shop, or online with bras4mums or bras4all. Research was published by OnePoll.com on 24th March 2010.BCR Textiles pay £1 per kilo for bras collected and send a cheque directly to UK charity Breast Cancer Campaign. BreastTalk.co.uk does not handle any moneys raised.bras4mums offers a specialist bra fitting service to pregnant and breastfeeding women across the UK through the online store and home bra fitting agentsbras4all offers specialist bra fitting service to women who’ve had breast surgery and mastectomys. A home fitting service is available across Lancashire and North Manchester, as well as advice online and by phone. further information and photographs please contact Tracey-Jane Hughes at bras4mums on 07762000426 or t-j@bras4mums.co.uk For more information about the Knickers4Africa appeal.
NEW Arrival The ‘Snack-Trap’ is a great feeding idea, designed for children aged from 1 up to 5, which will cut down on spills, wasted snacks and reduces cleaning time and effort while also helping to promote self-feeding skills. The ‘Snack-Trap’ is a colourful, two handled cup that is easy for toddlers to hold. The clever flaps on the lid of this cup allow a child’s hand through to pick out the snack then close once the hand is removed, keeping the contents in place. The unique design lets toddlers feed themselves without the added problems of spills if the cup is knocked over or dropped. A lid pack containing a spare Snack Trap lid, a stay fresh lid and a lid with a spout to turn it into a drinking cup is also available, along with a tether to prevent it from being dropped and lost. Ideal for use at home, in the car, outdoors, on holiday or when travelling, the ‘Snack-Trap’ fits easily into any rucksack or changing bag for easy access. ENDS: Note to Editors: Product Safety Information: The plastic used in The Snack-Trap is Bisphenol A-Free, PVC-Free, Phthalate-Free, and Latex-Free. The product has been independently tested in the US, UK, and Japan and has been found to meet or exceed all safety standards established for juvenile feeding products. The ‘Snack-Trap’ is available direct from CN Sales and retailers across the UK. RRP £3.99 for a single Snack Trap and £6.99 for a twin pack. Lid pack containing 3 lids £2.99. Tether £3.59. CN Sales & Marketing Ltd, UK distributors for Snack Trap can be found at www.cn-sales.co.uk and can be contacted by phone on 01635 255725.
New arrival from Tiny Love Take Along Mobile. Distributed by East Coast Nursery is the fully portable Take Along Mobile designed to entertain your baby and help sensory development, whether at home, in the pushchair or in the car. Suitable for use from birth through to around 5 months the Take Along Mobile is designed to be fitted to cots, bassinets, car seats, pushchairs and even travel cots, ensuring that your baby is entertained wherever you may be. A range of connectors make it easy to install and the three colourful and soft animal characters will slowly turn while accompanied by up to 30 minutes of music consisting of 5 different melodies. Tiny Love Take Along Mobile from East Coast Nursery. RRP from £20.00. East Coast Nursery www.eastcoastnursery.co.uk
HIS 'N' HER CARRIER - A FASHION ACCESSORY FOR DAD AND MUM! Multi award-winning Close Baby Carrier is launching a ‘His ‘n’ Her’ autumn/winter collection designed to appeal to fashion-conscious parents looking to combine style with ease of use. The new range’s autumn hues in fig, stone, graphite, denim and teal feature a reversible wrap – one side plain and the other beautifully embroidered. The new design is based on the original Close carrier, however the new designs allow parents additional flexibility. Close Parent’s Martine Carroll, explains: “Mums generally loved the bolder colours but felt under pressure to choose a dark hue so their partner would be comfortable wearing it. Now with the new designs the colours are carefully chosen to appeal to both parents, but the embroidery provides a feminine touch.” “As baby wearing becomes more popular it is important that we reflect fashion trends. While the carrier may not make it on the catwalk, we are confident that it will fit in well on the high street!” The organic Close Baby Carrier is extremely easy to use, simply pop the baby in and adjust by pulling on the ring mechanism to hold baby close. The carrier offers several carrying positions and comes with an instructional DVD. Machine washable, the wrap also doubles up as a carrying pouch or a shawl for discrete breastfeeding. The new autumn ranges are available on line at www.closeparent.com, John Lewis or at many independent retailers. RRP £64.99
MEDIA ALERT Last chance for mums to say THANK YOU to their midwives Nominations closing soon for JOHNSON’S® Baby Mums’ Midwife of the Year Award, which gives mums the chance to show their appreciation Nominations will be closing on September 13th 2010 for the second-annual JOHNSON’S® Baby Mums’ Midwife of the Year Award. The Award is sponsored by JOHNSON’S® Baby and is the only award where mums can nominate their midwife to be recognised for their expertise and support before, during and after birth. Mums who want to make sure their midwife receives special recognition should log on now to make sure they don’t miss the deadline. The aim of the Award is to celebrate midwives who have gone above and beyond the call of duty, and have helped and supported mums through a difficult pregnancy or labour, or who have made the birth of a child a magical moment that mums cherish forever. The JOHNSON’S® Baby Mums’ Midwife of the Year Award is one category within The Royal College of Midwives’ (RCM) Annual Midwifery Awards. The RCM is the UK’s professional organisation led by midwives for midwives and hosts the annual award ceremony to recognise the excellence, innovation and impact of midwifery practice in the UK. JOHNSON’S® Baby has been involved in celebrating excellence in midwifery through the Awards for a number of years, in its role as a key partner in The Royal College of Midwives’ Alliance programme. To nominate their midwife for JOHNSON’S® Baby Mums’ Midwife of the Year, mums can simply log on to www.babycentre.co.uk/midwifeoftheyear and tell us why. Nomination forms can also be found in Bounty Overnight Essentials Bags, given to mums on the labour ward. Last year’s winner, Hayley Darby, was nominated by mum Karen for her role in the birth of baby Maisie. Hayley describes the moment that she found out she was the overall winner “It was surreal. I was so excited. It was amazing to think that Karen took the time out to say thank you by nominating me. I know so many midwives make life-changing differences to the lives of mums and babies every day, so it’s a wonderful thing to be nominated.” A carefully selected panel of mums and midwives will choose six regional winners who’ll be invited to accept their trophy at the prestigious Royal College of Midwives Annual Midwifery Awards in London, where the overall JOHNSON’S® Baby Mums’ Midwife of the Year will be announced. And what’s more, all the mums who nominated the winners can attend the awards too! The Awards event is a unique opportunity for midwives to learn about innovative and exemplary projects in fields that promote normal birth, excellence in research and addressing inequalities in health. It is also a chance for them to meet leading members of the midwifery profession and senior health officials. It promises to be a really magical day, with a gourmet meal and special guests in attendance. -The Royal College of Midwives is the voice of midwifery. We are the UK’s only trade union and professional organisation led by midwives for midwives. The vast majority of the midwifery profession are our members. The RCM promotes midwifery, quality maternity services and professional standards. We support and represent our members individually and collectively in all four UK countries. We influence on behalf of our members and for the interests of the women and families for which they care. For more information visit the RCM website at www.rcm.org.uk. About the RCM Alliance Programme The RCM Alliance Programme promotes and enhances the work of the RCM in its commitment to midwifery professionals, supporting midwifery and promoting the interests of mothers, the newborn and their families. It enables the RCM to consolidate and extend its range of activities and to raise the profile of midwives and the RCM. About the RCM Annual Midwifery AwardsThe RCM Annual Midwifery Awards is now in its ninth year. It aims to celebrate the excellence, innovation and impact of midwifery practice in the UK. It highlights outstanding achievements, groundbreaking research and innovative projects entered by midwives from all countries of the UK. NominationsEntry criteria and the nomination form for the JOHNSON’S® Baby Midwife of the Year Award can be found at www.babycentre.co.uk/midwifeoftheyear . The Award nomination form can also be found in the Bounty Overnight Essentials Bag, given to mums on the labour ward. The criteria and entry forms will be available from the 2 August through to the 13 September 2010.
Children’s classic goes digital with Penguin’s first paid-for App Topsy and Tim: Start School - Play, Read and Learn with Topsy and Tim on the iPhone(Topsy and Tim titles are available in print as paperback storybooks £3.99 and Sticker Activity £3.99) Launch Date: July 2010 Price: £2.99 for PC and mobile appJune, 2010 – Ladybird (part of The Penguin Group), today announces the launch of a brand new app, Topsy & Tim Start School.50 years old in 2009, Topsy and Tim have been brought to life in Penguin UK’s first paid-for app. Ladybird’s own research has shown that both parents and children have many anxieties around a child starting school for the first time, whether it be about making friends, where their peg will be or even finding the toilet on their first day. The new app encompasses all the sometimes scary elements of this landmark experience and allows both parent and child to ‘walk through’ that all important first day at school. The app is intended for parental purchase and is then shared with the child prompting conversation around the experience of starting school. Through a series of fun games and activities the child is encouraged to interactively role play their first day at school. Firstly creating an avatar in their own likeness and then entering the name of their school before packing their school bag, traveling to school, finding their peg, playing classroom based activities and then, of course, going home time! The games and activities found within the Topsy and Tim app will not only prepare the child for their first experiences through repeat play, but will help develop fundamental educational skills such as, shape sorting, colour matching, logic and deduction, observation and memory skills. The structure of the app allows repetition of the all of the games and activities, building the child’s confidence as they become comfortable and familiar with the process of going to school. The app will link back to the Topsy and Tim website www.topsyandtim.com where parents will find further tips and activities to support a range of children’s first experiences. Successfully re-launched with new artwork in 2009, the Topsy and Tim brand has seen a 37% rise in sales year on year and 21 million copies have sold since first publication in 1959. Stephanie Barton, MD of Penguin Children’s said, “Ladybird’s Topsy and Tim have been helping children to build confidence and have fun with first-time experiences for over 45 years and we are thrilled to be launching the new Topsy and Tim Start School app. As you would expect from Topsy and Tim, the app is fantastic - filled with puzzles, games, things to do and talk about, and aims to give re-assurance and support to children and parents as they get ready for the big day itself and for the early weeks when a child starts school. The app was created by interactive production company, Complete Control. Creative Director Glynn Hayward said, “For us, the iPhone and iPod are really fantastic platforms on which to develop children's content due to their portable nature and the unique way in which children interact with them. It's very forward thinking to bring these fantastic books online and onto the iPhone in such an engaging way. Both the online and iPhone apps have so much depth and most importantly are really fun for children, helping them learn through play. It's an exciting time for the publishing industry, and we are thrilled to be involved!" To trial a beta version of the web app click below http://demo.completecontrol.co.uk/topsytim_cc_test
Go green… with envy!Weleda wins 4 new ethical awards Weleda are celebrating four coveted new awards this week! In the Ethical Living Health & Beauty Awards, a shortlist of 10 categories was drawn up by the editorial team and readers’ panel. Weleda won each of the 4 categories where they were shortlisted thanks to readers votes. Ethical Living, the ethical lifestyle magazine, provides its readers with all the information they need to make a positive difference to the world around us. As well as thought provoking features on environmental and social matters, each issue of Ethical Living is crammed with ideas and inspiration to help readers develop their personal ethical style in all areas of life. Best Skincare ProductWeleda Skin Food (rrp £8.50 75ml) scooped Best Skincare Product, making this the 10th award in the UK for this true beauty classic in the past two years alone! This impressive multi-tasker has proven to be unbeatable in all areas: from high fashion glossies through to trade journals and complementary health practitioner magazines. This product now enjoys a high profile following with dozens of beauty professionals, supermodels and screen goddesses amongst its fan club. Best Bath/Shower ProductWeleda’s new Pomegranate Creamy Body Wash (rrp £8.95 200ml) won Best Bath/Shower Product, building on its success in the 2010 Natural Health Beauty Awards earlier this year. This body wash has great eco credentials; it is formulated with organic, fair trade pomegranate oil together with genuinely natural cleansing agents made from sugar and coconut, which are quickly and entirely biodegradable and ecologically-sound even for aquatic life. Kind to skin, and kind to the planet. Best Baby ProductWeleda’s Calendula Nappy Change Cream (rrp £6.50 75ml) was awarded Best Baby Product. This award comes hot on the heals of the 2010 TIPS midwife-tested awards where Weleda’s nappy cream also won Best of the Best. Not surprisingly this unbeatable cream is Weleda’s no.1 selling product in the UK and has a huge following of mums and midwives, as well as a celebrity fan base of yummy mummies including Dannii Minogue. Best Overall Brand. Finally Weleda celebrated the Award for Best Overall Brand. Ethical Living’s editor Kim Marks enthused:“I’ve always loved Weleda’s range and that our readers agree is no surprise! These awards are well deserved and I’m delighted for Weleda, a brand I know is led by principles and quality.” Weleda’s marketing manager Jayn Sterland was delighted, explaining:“These awards are fantastic news, because they are voted for by readers who are really discerning and can see beyond the greenwash of many of the big beauty brands. It’s great to know that Ethical Living readers appreciate what we are doing in terms of sustainability, ethics, naturalness. Weleda is about treading as lightly as possible on the earth, and feeling a responsibility towards our world. We don’t profess to be perfect, but we try hard and we’ve shown a genuine commitment for nine decades – we are always looking for new ways to go that little bit further”. www.weleda.co.uk
B.sensible A new dawn in bedding for babies, toddlers & grownups. New from B.sensible is an innovative range of beautifully soft, breathable, waterproof bedding for babies and children. It’s the first 2 in 1 fitted sheet and protector that acts like a second skin and is as soft as silk and as cool as linen. Recommended particularly for babies and children with sensitive skin, B.sensible is water proof, breathable and comes in a selection of sizes from Moses Baskets upwards. As it’s both a fitted sheet and protector you won’t need to use another mattress protector alongside it. B.sensible’s bedding is made from Tencel a 100% natural fibre that comes from eucalyptus trees. Combined with a smart stretchable membrane that is virtually undetectable, it acts as a hypo-allergenic barrier against moisture, bacteria and dust mites. The smooth surface of the fibre and its extraordinary moisture absorption provides a really healthy environment for babies and young children. Another amazing feature of this new-age fibre is its ability to regulate body temperature, acting like a second skin. It also absorbs significantly more moisture than cotton and dries much more quickly.B.sensible is manufactured using a completely eco-friendly production process. It is machine washable and can be tumble dried. The bedding is clinically proven to be suitable for babies and children with sensitive skin, eczema, asthma and rhinitis. The range includes bedding for all mattresses from Moses Baskets through to doubles and king-size beds. Visit B.sensible for independent stockists and full information on the B.sensible for babies range as well as their children’s and adult ranges. Also available to buy from branches of Toys R Us B.sensible
Make your Halloween extra spooky with delicious new ‘Spooky Cookies’ from Green’s - Arriving in stores in time for Halloween This Halloween make sure you’ve got the spook factor with the new ‘Spooky Cookies’ from Green’s. The baking masters at Green’s have conjured up some terrifying treats for you to bake this all hallows eve. These ghostly shaped cookies covered not only taste spine chillingly good, they are a great Halloween party activity. So let your baking demons out and have a blast at baking with this fun cookie kit. ‘Spooky Cookies’ have been carefully crafted to make skin tingling treats - the vanilla flavoured cookies come complete with mouth-watering icing and strawberry decorating gel so that you can make your spooky cookies even spookier. The pack makes 6 spooky cookies, and the box includes your very own ghost shaped cookie cutter so after Halloween you can still enjoy the baking fun. The cookies are easy to bake and will be a welcome addition at any Halloween bash - perfect for baking with your little terrors, a great snack for a chilling night in front of the TV with a horror movie and friends or even as a pleasant treat for your trick or treaters. The Spooky Cookies are available from all good supermarkets priced at £1.99. Plus, there’s nothing out of this world in Green’s products as all cake and cookie mixes include only natural ingredients and no artificial colourings. Why not hover on over to www.greenscakes.co.uk for some fantastic baking tips and even more ideas. Let Green’s make your boo fest even more ghoulish this October with these scarily easy to make cookies!-Green’s www.greenscakes.co.uk Celebratating over 100 years of baking, Green’s was founded in 1907 by Horace Green, a baker from Brighton who decided to blend together dry ingredients creating his special cake mixes. Since then production has continued and in 1998 Green's was bought by Kerry Foods Ltd.Green’s is one of the country's leading mixes brand with strong retail distribution in every major supermarket in the UK. The recipe of success stems from their policy of keeping baking simple, fun and very tasty as well as being committed to maintaining and promoting the value of quality time together as a family through their brand and product. The extensive product range offers everything from mixes for kids' cakes to mixes for both large and small cakes and desserts that cater for all tastes and every occasion. Green's product range also includes licensed product from top children's brands including Tom & Jerry, Dora The Explorer, Thomas & Friends, Barbie, Scooby-Doo, In the Night Garden, SpongeBob Square Pants and Dennis the Menace.
All aboard the Ladybird Reading Bus! The Ladybird Reading Bus is hitting the road this summer, bringing books to children at Haven holiday sites across the country. Starting in Littlesea, Dorset, and ending in Golden Sands, Lincolnshire, the Ladybird Reading bus encourages children to pick up a book and become Ladybird Bookworms this summer. Ladybird aims to foster an early love of reading in children, which is proven to give them the best start in life. A recent survey of 300 teachers by Oxford University Press has found that children who had regular bedtime stories did better later on in their school careers. And of those teachers, around half had witnessed a child start school without having ever been read stories at home. Children visiting the Ladybird Reading Bus will be treated to lots of fun activities, including fabulous face-painting, interactive fairytales with a super dress-up box, and fairytale-themed craft sessions. Fairytales will also be read on the hour, every hour – and as an extra special treat, children will get the chance to climb aboard Ladybird’s very own Camper Van! Free gifts will be given to all and there will also be colouring competitions and the chance for one lucky family to win a years supply of Ladybird books!The Ladybird bus will be calling at the following Haven Holiday Parks: Littlesea Holiday Park, DorsetSaturday 4th SeptemberHafan y Môr Holiday Park, Pwllheli, Gwynedd, North WalesTuesday 7th September Presthaven Sands Holiday Park, Gronant, Prestatyn, North WalesThursday 9th September Harvest at Jimmy’s, (Ipswich)Saturday and Sunday 11-12 September Blue Dolphin Holiday Park, Gristhorpe Bay, Filey, North YorkshireTuesday 14th September Primrose Valley Holiday Park, Near Filey, North YorkshireWednesday 15th SeptemberGolden Sands Holiday Park, Quebec Road, Mablethorpe, LincolnshireThursday 16th SeptemberMilennium Library, NorwichSaturday 18th September
New Arrival from BabyDam -Available to purchase online from the 21st September. The new BabyDam Bathwater Barrier is a strong and robust bath divider for babies that allows you to fill just a section just a section of the family bath, therefore saving valuable time, water and energy – approx 10 litres of water is saved with each bath using this product.Suitable from birth until your child is a toddler, BabyDam turns your family bath into your baby’s bath, taking the hassle out of bath times and allowing you to enjoy an even greater bonding experience with your baby. The New BabyDam Bathwater Barrier£27.50 so keep eyes peeled as will be available to purchase online www.babydam.com BabyDam has been created and developed by husband and wife team, Graham and Deborah Perry. In 2004, Deborah saw the need for such a product when bathing baby son, and the couple set about researching and developing the design, materials, manufacturing and testing of the product. BabyDam can be fitted and removed in seconds and seals perfectly in any chosen position across all standard straight sided household baths. BabyDam saves time, saves water, saves heating and saves money, and less water in the bath means safer bathing for baby. BabyDam is suitable for newborn babies to toddlers. BabyDam is manufactured in India by Funskool of Chennai, a joint venture between Madras Rubber Factory Limited and Hasbro Future Water, the Government’s water strategy for England, outlines a vision for the average person to reduce the water they use by 20 litres per day. BabyDam will help achieve this.
The Back Pain Show 2010: get your free tickets, win an elite Sealy Posturepedic bed and meet renowned physio to the Royals!The Back Pain Show returns to London’s Olympia from the 22 – 23 October 2010, with a stunning array of fresh content, to complement its brand new name!The Back Pain Show is the live event for the millions of all ages affected by back pain in the UK, as well as the healthcare professionals that treat them. Now in its fifth year, the show will be packed full of thousands of products, therapies, treatments and free seminars, designed to assist visitors to find solutions to their back pain. Download your FREE ticket today at www.backpainshow.co.uk/go/MAGTITLE.The Back Pain Show 2010 has teamed up with MAG TITLE to offer all readers the opportunity to attend this exciting event FREE OF CHARGE. Downloading your FREE ticket couldn’t be easier, simply visit www.backpainshow.co.uk/go/MAGTITLE, enter your details, and a personalised ticket will be automatically generated for you to print out and bring with you to the show! Register today!Incredible show content, to include FREE seminars from Sarah Key, renowned physio to the Royals!The Back Pain Show 2010 offers people of all ages that suffer with back pain an unbeatable live forum, where they can access the latest treatment and product advancements on the market. Furthermore, an assortment of inspiring public seminars offers you the chance to learn from, and engage with spinal surgeons, pain management specialists and chartered physiotherapists.One such physiotherapist is the distinguished Sarah Key, who has treated members of the Royal Family since 1983 and was made a Member of the Victorian Order by personal commendation from the Queen in 2002. In addition to running her very busy ‘Sarah Key Physiotherapy Centre’ in Sydney and Masterclass Programs in London and Australia, Sarah is also a respected author, having written Back in Action (now in its fifth edition), Back Sufferers’ Bible (second edition published May 2007), Body in Action (second edition published 2006) and the newly released Back Sufferers’ Pocket Guide (first edition May 2010). Sarah will present free-to attend sessions on both show open days, which are not to be missed!Win a Sealy Posturepedic Millionaire Ortho bed, worth up to £1,000!The Back Pain Show 2010, in association with Relaxation Zone sponsors Sealy Posturepedic, are offering a fantastic opportunity for you to win an incredible Sealy Posturepedic Millionaire Ortho bed, worth up to £1,000! For your chance to win, all you have to do is enter your contact details at www.backshowexpo.co.uk/sealy-competition, in order to enter the prize draw. One lucky winner will be drawn after the competition closes on 24 October 2010. Good luck!The Posturepedic Millionaire Ortho draws on all of Sealy’s orthopaedic heritage and experience and has been specifically designed, in conjunction with leading orthopaedic surgeons and scientists, for anyone who prefers a very firm sleep surface. For more information about Sealy Posturepedic products, visit www.sealy.co.uk.Download your FREE ticket to The Back Pain Show 2010 today at www.backpainshow.co.uk/go/MAGTITLE.
Meccano Ahoy at National Maritime Museum An exciting new exhibition celebrating ‘Toy Boats’ sees Meccano partnering with the National Maritime Museum (NMM) in Greenwich, one of the world’s leading museums devoted to maritime. The free exhibition runs from 01 May – 31 October 2010. Meccano is sponsoring the interactive aspect of the exhibition, which explores the range of toy boats made by European manufacturers from 1850 to 1950, a period marked by rapid advancements in maritime technology. Sue Barratt, Country Manager, Meccano Toys (UK) Ltd comments: “Meccano has played a small but important part in British maritime history. It’s important that we celebrate the brand’s heritage through exciting collaborations with prominent organisations like the National Maritime Museum as we move forward to develop new and engaging construction methods.” Meccano’s founder Frank Hornby originally used the engineering principles of Meccano to create a range of popular model speedboats. Hornby, alongside other famous toy makers of the time, including Radiguet and Gerbruder, was swift to exploit the public interest in famous larger vessels by recreating and mass producing miniature versions. The exhibition demonstrates the synergy between the two brands and looks at the way toy boats were marketed through advertising and packaging, as well as the advent of department stores and their use of glass shop fronts to entice consumers. The exhibition features over 100 games, catalogues, posters, and photographs to reveal the extent of the maritime craze. Kristian Martin curator of the exhibition, said: “This exhibition is a glimpse into a bygone era when every town had a boating lake and children learned about Britain as a maritime nation through toy boats. Visitors are taken on a journey that reveal the rapidly changing world and developments in children’s toys of which Meccano was a pioneer. ” As part of the educational and interactive element NMM is encouraging children and families to get hands-on and use the inspiration of the original toy boats to build a variety of models from contemporary Meccano sets that are placed in various locations throughout the gallery. Sue Barratt concludes: “Meccano has come a long way from its traditional nuts and bolts construction sets. Many parents and grandparents remember the sets from their childhood and it’s important to celebrate the traditional element and longevity of the brand, whilst reaching out to a new generation of parents and children in a fun and engaging way.” For more information, contact Meccano on 01844 278888 or visit www.meccanouk.co.uk. Follow Meccano on Twitter at www.twitter.com/Meccano_UK
