Naty baby wipes – a simple plastic-free choice for parents
ahead of changing UK standards this Plastic Free July
Did you know a baby can generate 0.5 tonnes of plastic waste in just one year? That’s roughly the same weight as a grand piano or around 25,000 plastic water bottles!
As the UK prepares to phase out wet wipes containing plastic, Naty is helping parents cut through the confusion with a simple choice they can trust today: fully plastic-free baby wipes.
More than just a wipe: why materials matter
As one of the most-used products in a family’s daily routine, baby wipe waste can quickly add up, with parents estimated to use around 17,000 baby wipes during their little one’s early years. That’s a lot of wipes ending up in bins, drains, and landfill.
While many parents are careful about the ingredients that touch their baby’s skin, the wipe material itself is often overlooked. That’s why Naty has developed a range of wipes made from innovative bio-based materials, derived from plant-based sources rather than fossil fuels.
| Why use plant-based materials? Plant-based materials offer a simple switch away from conventional plastic-based wipes, using renewable plant fibres instead. Naty’s wipes are made from FSC-certified fibres and are 100% plant-based, leaving you with a wipe that’s completely plastic-free. |
More Than Water. Gentle by Nature – a simple, naturally derived formulation for delicate baby skin.
Made with 98.4% ultra-purified water, Naty wipes feature a minimal formulation made up of 99% ingredients of natural origin, including soothing aloe vera and chamomile. Certified by COSMOS Natural, these gentle ingredients won’t irritate even the most sensitive skin. Dermatologically tested and certified by Dermatest, certified hypoallergenic by Hyposense, and fragrance free, Naty wipes are suitable for eczema-prone skin and designed to cleanse effectively while remaining comfortable, even during frequent nappy changes.
Naturally gentle, Naty wipes deliver high skin safety, strong performance and environmental responsibility in one wipe.
Compostable vs. flushable
Naty offers both Compostable Wipes and Flushable Wipes to give parents flexibility in how they manage everyday nappy changes. While both are designed to deliver the same gentle care on baby’s skin, they offer different end-of-life pathways depending on family routine and preference. Whether that’s composting* where facilities allow, or a more convenient disposal option, when on the go.*Wipes are certified compostable for both home and industrial composting. After use, compostability may change. Never compost wipes that contain faecal matter.
RRP: from £2.95 a pack
Naty’s Compostable Wipes are designed to break down fully into their natural elements, water, carbon dioxide and biomass, leaving no harmful residue behind*. Certified for both home and industrial composting, they’re enriched with soothing chamomile, and are designed to be gentle on delicate skin, while still delivering strong, reliable performance and environmental responsibility. Earning the Loved By Parents Best EcoFriendly Baby Wipes award in 2025, they’re available in regular 56-wipe packs, regular triple pack, and 50-wipe XXL packs, giving parents the flexibility to choose the format that best suits their lifestyle. *Wipes are certified compostable for both home and industrial composting. After use, compostability may change. Never compost wipes that contain faecal matter.
RRP: £3.10
Not all wipes labelled “flushable” are created equally. As scrutiny around flushability claims grows, Naty’s Flushable Wipes are independently tested to recognised industry standards (EDANA GD4), ensuring they have been assessed for how they break down once flushed. They are also certified biodegradable in water by TÜV Austria (OK Biodegradable WATER), providing independent verification of their biodegradability in aquatic environments – supporting a more considered approach to everyday baby care and giving parents greater confidence in the claims behind the pack. Available in regular 56-wipe packs, 168-wipe triple pack, and 42-wipe packs.
| Designed to offer reassurance in a category where clarity matters, Naty’s approach is centred on robust testing and transparent standards, helping parents make confident everyday choices. |
| Naty wipes and other plant-based products, including BioEmbrace nappies and FreeMovers pants are available to purchase online from Naty, Amazon and Ocado, plus in-store at Boots, Waitrose, and independent health retailers. |
