A Celebration of Blooming Beauty and Everyday Wonder
Avery Row, the beloved British brand known for its charming, sustainable nursery and baby essentials, is
delighted to unveil the Wildflower Garden Collection. This enchanting new range celebrates the magic of
British gardens and wild landscapes with three nature-inspired prints and weaves: Wildflower Garden,
Anemone and Pink Check.
Wildflower Garden Print: A floral festival of blossoming bluebells, forget-me-nots, anemones, poppies, sweet peas, and foxgloves, Wildflower Garden encapsulates the charm of the quintessential cottage garden – a delightful joy to behold.
Anemone Print: Soft, painterly pink petals sit nestled amongst calming green foliage, scattered delicately
against a crisp white background, in a beautiful complementary pattern to Wildflower Garden.
Pink Check Weave: A classic design reimagined with warmth and charm, the pastel and cerise pink tones of the Pink Check weave have been placed on a fresh white base to pair effortlessly with the florals of the Wildflower Garden collection
As with all Avery Row products, each item in the Wildflower Garden Collection is crafted with care, using
GOTS-certified organic cotton and GRS-certified recycled polyester. Designed for longevity and made with little ones and the planet in mind.
Nappy Changing Essentials
Avery Row’s bestselling nappy changing essentials have been reimagined with the delightful Wildflower Garden prints. The award-winning Nappy Caddy (£44), is available in Wildflower Garden & Anemone, and is the ideal solution for keeping all your changing essentials close-to-hand.
The newly launched Maize Changing Basket & Liner Bundle (£92) is also available in Wildflower Garden & Anemone – spare liners are £17. The Baby Changing Mat features in Wildflower Garden & Pink Check (£54), with spare covers £25. And for changing on-the-go, the Travel Changing Mat is perfectly sized for changing bags, and features a water-resistant lining with a handy elasticated pouch for storing spare nappies (£39). Parents can upgrade their baby wipes too with an Anemone cover (£16). Nappy changing has never been so stylish!
Bathtime Relaxation
At the end of a fun-packed day, settle little ones down with a calming bath, accompanied by Avery Row’s soft organic cotton towelling Bath Mitt (£12) and Hooded Towel (£33). Made from organic cotton and featuring a Wildflower Garden trim with delightful embroidered flowers and pollinators, the range is super soft and comforting – perfect for creating a snuggly sleepy time mood. The bath time collection also includes a quilted Wash Bag (£35) in Anemone or Pink Check, featuring an elasticated internal pocket and finished with a stylish tassel. Ideal for parent or child, it’s perfectly sized to store toiletries, makeup, or nappies and creams – the choice is yours!
Decorative Accessories
The Wildflower Garden collection extends to decorative accessories to finish off decors beautifully. The Wildflower Garden Rectangle Linen Frill Cushion, Pink Check Square Linen Frill Cushion and Anemone
Embroidered Muslin Blanket retail for £45 each, perfectly complimenting contemporary and classic
nurseries.
The reversible Large Quilted Storage Basket featuring Anemone and Pink Check (£39), is a must
have item for stylishly storing toys or even laundry. Add a playful finishing touch to rooms with the
Wildflower Garden Bunting (£28), with 3 metres and 13 flags featuring the collection’s charming prints,
alongside lovely lilac tones and beautifully embroidered pollinators and blooms.
Sleep Collection
An aesthetic delight for nurseries and bedrooms, the Wildflower Garden range has been rolled out across Avery Row’s organic cotton bedding and collections. The Cotbed Bedding Set features in Anemone (£58), Cotbed Fitted Sheets & Pillow Cases and Single Pillow Cases are also available in a mix of Wildflower Garden, Anemone & Pink Check, with prices starting at £15. NEW to Avery Row, mums can protect their precious sleep with the Wildflower Garden Eye Mask (£19). Made from organic cotton, to gently block out light while being kind on the skin for well-deserved rest and recuperation.
Playtime Fun
The Wildflower Garden Stay & Play Mat (£58) is a generously padded play mat perfect for tummy time, playtime, or peaceful moments outdoors. The Stay & Play Mat is a floral celebration which will stimulate the senses as little ones play.
Parenting Must-Haves
A baby essential, Avery Row’s organic cotton Muslin Squares and Swaddles have infinite uses, making them a perfect gift for new parents. Adding a touch of elegance to everyday parenting, they can be used for swaddling, mopping up spills, or used as a burping cloth, blanket, or sun shade when out and about. The Wildflower Garden 3-Piece Muslin Squares Set & individual Muslin Swaddles (Wildflower Garden or Anemone) retail for £24 each.
Avery Row’s popular Nursing Pillow in Anemone & Pink Check are stylishly snuggly and supportive.
The pillow features a beautiful organic cotton cover, which is removeable and machine washable. £54, with replacement covers £26. Completing the collection, mealtime and messy playtime are fuss-free with the Sleeved Bib in Wildflower Garden & Pink Check (£22), and say goodbye to misplaced soothers with the Wildflower Garden & Pink Check Pacifier holders (£15).
Explore the full Wildflower Garden Collection online at www.avery-row.com, and bring the poetry of
nature into your little one’s world.