Introducing Edelweiss Suncare, a new NATRUE-certified sun care range for the whole family, from Weleda, pioneer of natural skincare. The range harnesses the botanical powers of the resilient alpine Edelweiss, a small but hardy mountain plant capable of thriving in the extremes of intense sunlight, severe temperatures and high altitudes. As a Swiss company, Weleda has learnt a thing or two about the botanical brilliance of Edelweiss.
The plant’s elongated leaves are covered in tiny white hairs, which not only reflect the light but also absorb the precise wavelength of harmful UV radiation. The little white flower’s ability to survive harsh climatic conditions makes it the perfect natural ingredient to protect skin from sun damage. Its anti-oxidant properties help to boost the body’s natural defences against UV-induced free radicals.
Mineral Based Sun Screens
The Edelweiss range is made with non-nano mineral UV filters. These physical UV filters offer immediate protection, reflecting the sun’s harmful rays, and providing an alternative to conventional chemical sunscreens which can take some minutes to become effective.
Not only skin-friendly, the Edelweiss range is also environmentally-friendly and ocean-friendly, something which is especially important when bathing in the sea or natural pools. The non-nano UV filters mean that the skin is left with a subtle white sheen, something that many parents find helpful when applying the creams to their children’s skin as it’s easy to spot areas that are not yet covered.
With protection for baby, kids and adults, face or body, as well as after sun care, it’s a complete range offering effective sun care for the whole family.
Baby & Kids Edelweiss Sunscreen Lotion SPF50 Sensitive £13.95 50ml, Vegan
Offering reliable high factor 50 UV protection for young, delicate skin this ultra-water-resistant body lotion is fragrance-free and dermatologically tested, making it suitable for very sensitive skin. Boasting the antioxidant benefits of Edelweiss, the product is formulated with organic sunflower oil and virgin coconut oil to protect and nourish the skin.
Baby & Kids Edelweiss Sunscreen Lotion SPF30 Sensitive £22.95 150ml, Vegan
This factor 30 sunscreen lotion in a larger 150ml bottle cares for little ones’ skin whilst protecting instantly, with organic sunflower and coconut oils to nurture even highly sensitive skin, and pampering shea butter to keep skin smooth and soft. Fragrance-free and ultra-waterproof.
Edelweiss Sunscreen Facial Lotion SPF30 £13.95 50ml, Vegan
Especially formulated for adults to protect the face from harmful rays that can lead to skin damage or premature skin ageing. The potent antioxidant and free-radical scavenging properties of the edelweiss extract help protect skin against damage caused by sun exposure whilst organic coconut and jojoba oils nourish and protect against moisture loss. Non-comedogenic and suitable for all skin types, this lotion moisturises and nurtures the skin and doesn’t leave an oily residue behind. The sunny citrus fragrance of litsea cubeba, lavender and chamomile is deliciously summery.
Edelweiss Sunscreen Lotion SPF30 £22.95, 150ml, Vegan
Offering effective UV protection for the body in a larger 150ml bottle, this light-textured lotion is ultra-water-resistant and dermatologically tested. Naturally fragranced with pure essential oils of litsea cubeba, lavender and chamomile, it is suitable for even the most sensitive adult skin. Organic sunflower and coconut oils nourish and protect, improving the skin’s natural barrier function, whilst edelweiss helps prevent sun-induced skin changes.
Application: Simply dot small amounts of each lotion onto the skin and rub in gently. Apply prior to exposure to the sun; repeat application regularly, especially after swimming, towelling dry or sweating.
This lotion was given the top ‘very good’ rating by Öko-Test in Germany (the best possible rating).
Edelweiss After Sun Lotion £16.95 200ml, Vegan
This carefully formulated after sun lotion is certified organic and boasts the same natural benefits that makes the Edelweiss flower so resilient in its natural habitat – helping build the skin’s own resilience against dryness, and replenish after sun exposure. This cooling lotion immediately provides intensive and long-lasting moisture, to soothe sun-induced irritation. Alongside the edelweiss extract, the after sun lotion contains hydrating aloe vera gel and the finest olive oil from Weleda’s organic farming partners in Spain. Suitable for all the family.
The lotion is naturally scented with a refreshing mix of essential oils of litsea cubeba, lavender and eucalyptus. Apply this quickly absorbed and easy to spread after sun generously after spending time in the sun. To enhance the instant cooling effect on the skin, put the lotion in the fridge for a short while, and shake well before use.
The Weleda Edelweiss range offers a certified natural sun care alternative for anyone looking to clean up their beauty routine, something that is becoming increasingly important to savvy shoppers. The 100% recyclable tubes are made from 25% post-consumer-recycled materials.
What does Cleaner Beauty mean to Weleda?
From the ingredients brands use, to their ethical and social responsibilities, customers are demonstrating an increased desire for key beauty players to be transparent in their practices driving forward an increasingly clean beauty market.
For Weleda, cleaner beauty is more than a mandate to remove ‘nasties’ from products, although that’s a good start! It’s a total, holistic approach to wellbeing, understanding that true beauty is more than skin deep. It’s also a firm belief in the importance of ethical brand values and working practices.
The Weleda Edelweiss range is available from Holland & Barrett stores or from the online store at www.weleda.co.uk