
The Swedish family company BabyBjörn is adding new colours to Baby Carrier Harmony, Baby Bouncer Bliss and Pocket Pouch for Baby Carrier. Welcome Blue, Light Beige and Light Grey in Woven Mélange. These colours bring a fresh look but offer the same comfort and durability that both parents and babies appreciate.
The new blue hue has a modern look in contemporary style. The light beige and light grey are stylish and timeless which works with everything.
“We are excited to introduce beautiful new colours to our beloved Baby Carrier Harmony and Bouncer Bliss. The fabric is cosy and fluffy for babies to snuggle in. The blue looks like denim but feels like a soft embrace” says Louise Apler, Material Developer at BabyBjörn.

Baby Carrier Harmony
Now available in blue and light beige, Baby Carrier Harmony has padded shoulder straps, a proper waist belt and lumbar support for lower back relief. Baby Carrier Harmony is designed with a comfortable fit for the baby and an adjustable, easy-to-use head support, it can be used from newborn up to 36 months.

Pocket Pouch for Baby Carrier
Now also available in the woven mélange fabric in light grey and light beige, the Pocket Pouch is the perfect complement to the baby carriers in the same fabric and colours. With a zippered pocket the pouch can carry small things that are needed on the go. It is easy to attach and remove and fits all BabyBjörn Baby Carriers. The zip is easy to open, and locks with just one quick move it is simple to clip on and take off, and can be placed anywhere on the baby carrier.
Baby Bouncer Bliss
Now available in light beige, Bouncer Bliss is an ergonomic, safe, and fun place for the baby. It provides a cosy place to play close to the parent. The natural rocking can have a comforting effect on a very young baby too. As the baby grows and learns how to control the rocking, the bouncer becomes even more fun and also stimulates balance and motor skills. Bouncer Bliss can be used from 3,5–13 kg.
Fabric Features
The fabric is a soft woven mélange made from 100% recycled polyester. It is practical as the structure is stain-resistant. The fabric is moisture-wicking which draws away perspiration. It is soft and safe for sensitive baby skin as it is free from any harmful levels of substances. It’s bluesign® approved and meets the requirements of the Global Recycle Standard (GRS). Machine-washable and dries quickly.

BabyBjörn AB is a Swedish family company that develops, markets and distributes innovative products for children up to the age of three. Revenue in 2023 was SEK 1200 million. Ninety-five percent of sales were exported to more than 50 countries. The company was founded in 1961 and currently has around 190 employees. https://www.babybjorn.co.uk/
