GRUBS – A FAMILY BUSINESS WHICH HAS EVOLVED THROUGH NINE GENERATIONS OF FOSTERS – MEETING NEW CHALLENGES IN AN EVER GLOBALISING AND CHANGING WORLD

The Foster family can trace its history back to 1776 making shoes for the local community specialising in the new sports springing up in Victorian and Edwardian Britain – this was the springboard to a global brand.  

Samuel Foster developed the world’s first ‘Spike Cricket Boot’ for bowling in 1863. His grandson Joseph Foster developed the spike into a lighter version and invented the ‘Running Pump’ and supplied local runners from his shop in Bolton. 

Harold Abrahams & Eric Liddell immortalised in the film ‘Chariots of Fire’ wore Foster’s running pumps.  Jeffery & Joseph Foster then go on to develop  ‘Reebok’ after seeing Adidas and Puma shoes during the war in Germany – using lighter materials. 

These become iconic and legendary with shoes such as the Gold Range Aztec, Inca, and Midas trainers.  Reebok takes off in 1979 and Reebok USA Incorporated is created.  

The company goes from strength-to-strength sales of the Aztec go into triple growth and Reeboks first aerobic shoe is developed in 1982 selling 4 million in the first month. 

In 1984 Joe Foster sells Reebok to Reebok USA but the family now operating from Bolton are still heavily involved in design and research which includes developing new ranges of fell running, cricket, formula one and soccer shoes – all made in the UK factory.

In 1993 David Foster leaves Rockport and the Reebok organisation and moves from designing for Clarks to  Karrimor (tripling sales with the KSB footwear range) to setting up his own design consultancy with his wife Jan.  David then worked with  Muck boot developing the range outside North America and eventually distributing in the UK  as well as designing for Barbour.

Today GRUBS & MUDDIES are household names and sold in over 25 countries as far apart as Canada and New Zealand and 2025 is the company’s 25th Anniversary  – with the welcome addition of daughters – Abi and Beth making them the  9th Generation of Fosters and who are now an essential part of this highly successful and rapidly growing family business –quite a rarity in a world where businesses are bought, sold and acquired losing identity and credibility along the way.

Find our More Here https://www.grubsboot.com/