Say hello to Avery Row – the premium British baby and toddler lifestyle brand for design-conscious families. Avery Row’s charming collections elevate the most stylish of family homes, combining modern
and vintage style prints inspired by nature and treasured childhood memories, with loveable characters,
beautiful eco-friendly fabrics and enchanting embroidered details, culminating in a warm and nostalgic
premium range designed to be loved for years.
Avery Row’s collections include an array of thoughtful and practical products designed to make everyday parenting easier: Changing bags & mats, stylish baby wipe covers, nappy changing baskets & storage solutions, cot bedding & organisers, sleeping bags, bedspreads & blankets, pretty bunting, play & activity mats, pram liners, sleepsuits, leggings, hats & sleeved bibs, muslin swaddles & wash cloths, nursing pillows, pacifier holders, towelling bath robes, hooded towels, bath mitts & wash bags, alongside an adorable collection of soft and knitted toys, comforters and dress-up fun.
Core prints include Coastline, Nature Trail, Peaches, Chamomile, Riverbank, Nettle Scatter and Grasslands, with new season collections which pair beautifully with their core ranges for a harmonious home aesthetic. Sustainability is at the heart of every product produced by Avery Row. From crafting durable designs to be loved for a lifetime, to using GOTS certified organic fabrics and dyes, GRS certified recycled polyester, FSC wood and recycled packaging, through to only working with partners who share the brand’s planet-friendly values.
Avery Row was founded in 2015 by friends and mothers, Helen Wetz and Fiona Chow. Helen remains at the helm a decade later, and speaking about the inspiration behind the brand, she says: “I’ve always had a huge love of textiles, and following a career in Finance and Retail, I was really excited to start my own business. Having children opened up a whole new world of products I’d never really been aware of, and I was surprised by how gender-based and brightly coloured they were back then. I started Avery Row because I wanted to design products which were practical but would also appeal to parents and blend in with adult spaces in the home. As a mother, I also wanted to know where my products were made and that they were safe for my children. This remains a core value of our brand today, and we are proud to work with a small number of very high-quality suppliers who we know well and trust.”
View the Avery Row collections at www.avery-row.com
