Keep it Cool with PO.P’s Summer Collection

Sustainable Swedish Kidswear brand PO.P release charming new Summer collection

With summer on the horizon, PO.P (formally known as Polarn O. Pyret), the iconic Swedish childrenswear brand passionate about the circular fashion movement, is thrilled to present its high summer collection; a selection of sweet, summery fits for ages 0-10 years. With cheeky crocs, buzzing bees and tasty delights, the new collection is packed full of super-soft, organic cotton styles to keep little ones comfortable and cool.

Nothing (ice) screams summer more than PO.P’s new iconic print … scoop up this seasons must-have ice cream print, which can be found in a variety of different styles on a blue or white backdrop. With cycling shorts, dresses, babygrows, tees and hoodies, featuring tutti-frutti tones and crafted in soft organic cotton, these frosty fits are soft, light and wash well for long-lasting fun.

For 2024, PO.P’s 100% GOTS Organic baby range continues to offer the cutest cosy garments for little ones. The new collection features the cutest busy bee applique babygrow – pretty and practical with extendable poppers for room to grow and shoulder poppers for lightening-speed changes. The selection of sweet baby dresses and suits are crafted from easy to wear and care organic cotton, which washes beautifully at 60oC if needed, to cope with all the thrills and spills involved in caring for baby. From floral fits, busy bees and nautical designs, this season’s baby range is designed with comfort in mind.

Keep it cool in PO.P’s new summer shorts! With denim styles in varied lengths, pre-bent knees and an adjustable waist for the perfect fit, these summer styles are made for play. Perfect as part of a sporty style or layered with dresses and tunics, PO.P’s jersey cycle shorts are sure to be a wardrobe favourite. Made in organic cotton, the shorts are super-soft, durable and have an elasticated waistband for everyday comfort. In a range of colours and prints, they are designed to be mixed and matched with other garments in the capsule collection.

The summer-loving collection also features the cheekiest croc character! From graphic prints to zip details revealing a silly tongue, this cheeky croc character is sure to be a firm favourite, adorning shorts and tees this season.

Get ready for those humid holiday evenings, magical garden parties and scrumptious BBQs with picture perfect partywear! Discover precious party styles, from stylish linen stripes to timeless checks and beautiful butterfly embroidery. With timeless prints to be loved for generations, these styles stay looking smart wash after wash.

The PO.P SS3 collection in its entirety is made of high-quality, sustainable materials with robust trims to maintain shape. Rolldown cuffs on the garments offer that extra bit of growing room for little ones, meaning PO.P kidswear lasts just that bit longer!

The brand has also recently unveiled its new swimwear collection to splash in style this summer! Crafted in highly durable and recyclable materials, PO.P’s swimwear collection is chlorine, sun cream and oil resistant! From cheery sea creatures to floral fits and sharks in sunglasses, this collection is sure to be a winner poolside. With a range of options providing excellent coverage, extra soft seams and quick drying fabric, PO.P swimwear will ensure little ones can swim and splash in optimum comfort.

To find out more, and see some clothes please visit