Six Decades of Lactation Research Culminate in the Company’s Most Advanced Breast Pump Yet, Uniting Excellence in Innovation, Powerful Performance and Supreme Gentleness
Medela, the brand trusted by millions of mums worldwide and the #1 brand in hospitals[1], is unveiling the next generation in breast pump technology this May (20th). Introducing the Magic InBra™, a brand-new wearable breast pump exemplifying Medela’s commitment to excellence in every aspect of care: Featuring the FluidFeel Technology™, it combines hospital-grade performance with exceptional comfort and seamless convenience in one superior solution.
[1] Sales and distribution in maternity wards and NICUs, 2023; Win of Most Trusted Breast Pump Brand in 2025 for US, Canada, and UK
Research-Driven Innovation Highlights:
- FluidFeel Technology™: Developed through extensive lactation research, this feature creates an optimized pumping environment by allowing warm milk circulation around the nipple—a condition clinically shown to enhance milk expression[1],[2],[3].
- Advanced Sensor Technology: Smart sensor controls help to adjust the vacuum performance to the individual milk flow and to prevent leakage.
- Ultra Slim Anatomically Optimized Design: Informed by 3D scans and ultrasound studies of lactating breasts, featuring clinically validated 105° wide-angle breast shields that demonstrate significantly improved milk output and enhanced comfort[4].
- Scientific Performance Standards: Delivers research-based hospital performance[5] with similar pumping pattern to Symphony®, our flagship hospital and rental, in an ultra-lightweight design, setting new benchmarks for efficient, gentle milk expression.
[1] Kent JC et al. J Hum Lact. 2011; 27(4):331–338
[2] Yiğit F et al. Breastfeed Med. 2012; 7(6):487-488
[3] Gardner H et al. Sci Rep. 2019; 9:11854
[4] Sakalidis VS et al. Acta Obstet Gynecol Scand. 2020; 99(11):1561-1567
[5] Kent JC et al. Breastfeed Med. 2008; 3(1):11-19
“Magic InBra™ is the culmination of our more than sixty years of advancing lactation science,” says Thomas Golücke, CEO of Medela. “Building on our legacy of innovation—from our clinically validated 2-Phase Expression® technology to our breakthrough 105° breast shields—we’ve now introduced FluidFeel Technology™, once again reimagining the pumping experience.
He continued: “This milestone underscores our scientific commitment to advance breastfeeding and pumping, combining our deep understanding of infant feeding behaviors, lactation physiology, and mothers’ needs. We refused to compromise on any aspect—performance, comfort, or ease of use—because we believe that’s what mothers deserve.”
The result is Medela’s most advanced breast pump yet, bringing together everything the brand has learnt to create a solution that exceeds expectations in both performance and comfort.
Magic InBra™ will be available to purchase from John Lewis from the 20th May 2025 – Buy Here