To continue its celebration of its growing collection of wearable breast pumps, the Magic InBra™ and Motion InBra™– Medela is introducing ‘With You, Every Step of the Way’ – a global campaign that celebrates the journey of motherhood and honors the beauty, strength, and care behind every step.
With You, Every Step of the Way – honors both the visible milestones and the quiet, unseen acts of care. Rooted in community and connection, it celebrates how mums – and those who support them – move forward together. Working with a Swiss artist, the team have designed unique socks to align with the messaging – the cutest twinning item! Available on Amazon to buy, or as a gift with the purchase of Medela’s Motion wearable pump (while stocks last).
At the heart of the campaign:
Freedom in motion: Magic InBra™ and Motion InBra™ wearable breast pumps, designed for freedom, comfort, discretion, and performance. Whether at home, on the go, or somewhere in between – they give mums the confidence to pump on their terms, stay present for the moments that matter, and nurture the bond with their baby.
A symbol of care: Limited-edition mum-baby socks, designed by Swiss artist Yael Anders, embody the campaign’s message that every step matters and no one walks this path alone. Featuring bold, abstract shapes inspired by the diversity of breasts, the socks are both playful and powerful. Available for a limited time with the purchase of every Motion InBra™ through Amazon (while stocks last).
Shared progress, turning science into care: Reflecting its long-standing commitment to evidence-based care and as part of this campaign, Medela will contribute up to CHF 20,000 to fund community-based breastfeeding initiatives and sustainable support systems.*
Motherhood isn’t one big leap, it’s thousands of small steps: to the pediatrician, to a lactation consultant, to a trusted friend. It’s milk stains and first smiles, it’s sleepless nights and quiet triumphs, and all the messy meaningful routines in between. Some steps are visible, others unseen. Some feel magical, others mundane. But every step matter. Speaking about the campaign, Nicolé Kettenus-Schwarz, Chief Marketing Officer at Medela said: ‘With this campaign, every step a mum takes becomes a shared step – toward progress, connection, and care. For herself, her baby, and the broader community. For over 60 years, Medela has walked alongside families, turning science into care to support mums and families on their unique journeys of nurturing their babies with love and unmatched nutrition: breast milk. Because even the smallest steps can lead to a big impact.
Sock designer, Yael Anders added: ‘These socks turn simple, everyday moments into quiet reminders that we’re all connected. Their bold colours and abstract design celebrate the power of motherhood and make the invisible care of mums visible, strong, and worth celebrating.
Whether worn at home or out and about, the socks are a subtle yet powerful reminder that every step in motherhood matters – and that no one walks this path alone.
About Medela
Through advancing research, observing natural behavior and listening to our customers, Medela turns science into care while nurturing health for generations. Medela supports millions of moms, babies, patients and healthcare professionals in more than 100 countries all over the world. As the healthcare choice for more than 6 million hospitals and homes across the globe, Medela provides leading research-based breast milk feeding products, healthcare solutions for hospitals, and clinical education. Medela is dedicated to building better health outcomes, simplifying and improving life, and developing breakthroughs that help moms, babies and patients live their life to the fullest. For more information, visit www.medela.com.
