MILKYMETER® NOW AVAILABLE AT BOOTS.COM

Invented to help bottle feeding parents warm Baby’s milk in seconds

Now bottle-feeding parents and carers can warm cow’s milk, breastmilk and formula in seconds using the microwave thanks to the award-winning Danish invention, milkymeter®. The highly innovative ‘safety feature’ helps parents to avoid overheating the milk, which means no dangerous hotspots and more nutrients are protected. This also make’s it the quickest way to warm Baby’s bottle day and night.

How milkymeter® works
milkymeter® flashes a bright green light when the milk is reaching body temperature and the microwave should be stopped. Just pop milkymete® into the milk bottle before warming in the microwave and wait for the flashing light. Works with all types of bottles. Commenting on the Boots retail store launch, Kate Harding Sales & Marketing Manager UK milkymeter® said “We were delighted with the incredible early support from the most forward-thinking independent baby stores when we launched in the UK less than a year ago. We are super excited about the launch on Boots.com with the hope we can reach more bottle-feeding parents. As a mother of a toddler myself, I know too well it is a most trusted ‘go to’ destination shop for so many baby essentials. To raise awareness of the fact we are now sold on Boots.com we will run a digital media campaign and continue to spread the word face2face at our baby exhibition demonstrations in addition to working with our social media influencers.”

Baby Expert, Registered Midwife Katie Hilton said “Previously, the advice from health officials has been not to warm bottles in the microwave, due to the risk of overheating and burning baby. These guidelines were introduced before Microweter Technology was discovered. Using revolutionary Microweter Technology as applied in milkymeter®, milk can be safely warmed in a microwave, as you avoid the risk of dangerous hot spots, overheating and burns. Milkymeter® alerts you when milk has reached the right temperature so you are able to stop the microwave at the right time before any dangerous hotspots can develop. I am absolutely delighted with the news milkymeter® will be on sale at Boots and hope it helps so many bottle feeding parents out there.”
To view milkymeter® on sale at Boots visit
https://www.boots.com/milkymeter-baby-bottle-thermometer-10278915