MORI Moves into the Playtime Category with Sustainable Wood Toy Collection

18 November, 2021 – MORI, the multi award winning baby essentials brand known for its
super soft fabrics and socially conscious approach to manufacturing, is delighted to
announce the launch of its first ever ‘Playtime’ toy and baby book collection on 3

In true MORI fashion, the toy range is made sustainably from FSC beechwood, FSC MDF and painted with non-toxic paints, giving parents peace of mind that their little ones and the planet are kept safe from harmful substances and
manufacturing processes.

The toy range features tactile shapes and textures, which encourage the development of fine motor skills, hand-eye coordination, shape and colour recognition, creativity and cognitive development, and is the perfect collection to
ignite the ‘learning through play’ adventure for babies and toddlers aged 12m+.

Featuring a soothing soft pastel colour palette, the collection coordinates with the most stylish of nurseries and playrooms, offering timeless appeal so the toys can be passed down from generation to generation.

The ‘Hello Baby’ book collection is available in three colours – blush, blue and grey – and is the ideal gift for expectant parents so they can capture every special moment and milestone from before their baby is born and through their first year.

The wooden toy collection includes star, cloud and heart teethers (£9.50 each), a rattle ring (£12), grasping toy (£12.50), shape sorter (£19.50), baby milestone blocks (£19.50), rainbow stacker (£24), and the Hello Baby Book is £22. Available from and selected retailers, the MORI Playtime collection is a wonderful gift for new parents, babies and toddlers this Christmas!

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