MORI Unveils Charming Giraffe Collections for SS24

5th February, 2024 – MORI – the awardwinning sustainable baby and child lifestyle brand – is thrilled to announce the launch of their captivating collection for SS24: giraffe. Inspired by the enchanting world of the savannah and the charm of the majestic giraffe; this collection encapsulates MORI’s commitment to providing the softest and most stylish essentials for little ones. The new range combines imaginative, fun and playful giraffe-themed designs with the brand’s highest quality planet-friendly fabrics for ages 0-6 years and features all of MORI’s bestselling sleep and daywear styles. MORI’s giraffe collection is a true celebration of nature’s beauty and the joy that little ones bring into our lives and introduces three new
prints as well as a new ribbed colourway.

Taking softness to new heights, the giraffe print features giraffes roaming under tropical palms and dazzling suns on a cream background. MORI’s clever zip sleepsuits (£33.50), long and short sleeve bodysuits (£18.50 / £19.50), summer zip sleepsuits (£26), pyjamas (£33.50), leggings (£16.50) and a front opening sleeping bag (from £44.50) all feature in this new print. With its stand-out orange and white print, the ribbed giraffe spot adds a touch of colour to the collection and includes clever zip sleepsuits
(£33.50), pyjamas (£33.50) and a matching high neck top (£21) and flared leggings (£19.50) outfit with lettuce edge hems, neck and cuff details – a popular returning daywear style perfect for wild adventures

A brand-new moss green ribbed colourway is also introduced with this collection and includes clever zip
sleepsuits (£33.50), long sleeve pyjamas (£33.50) with a novelty giraffe face top, summer pyjamas (£28.50)
with a giraffe motif t-shirt and joggers (£24) featuring the cutest giraffe face appliqué bum, perfect for little crawlers and explorers! The giraffe long sleeve bodysuit (£19.50) and giraffe long sleeve top (£20) also feature in the range both with giraffe illustrations your little one will be sure to love. Wrapping up the collection and bringing the warmth of the savannah to little one’s wardrobes is MORI’s most colourful print to date, sunset. With rolling clouds in desert hues and deep orange suns, the daywear pieces are made from 100% organic cotton, and includes hoodies (£26) and shorts (£19), with oversized sweatshirts (£28), joggers (£24) and dungarees (£34), designed to keep your little ones comfortable whilst encouraging curious adventure and exploration of our wondrous world.


The new collection is available at www.babymori.com, and in MORI’s flagship store at 97 Northcote Road,
London, SW11 6PL and select wholesalers.