NEW: Carrying Babies into the Future

Gaia Baby introduces sustainable and stylish Soft Newborn+ Carrier

Introducing the Gaia Baby Soft Newborn+ Baby Carrier, brand new to the Carry range from Gaia Baby.  Made with 100 per cent certified organic cotton, it is designed for parents who want the closeness of a wrap with the convenience of a carrier. Ergonomically constructed, it’s the carrier that is good for you and good for baby too.

Specifically designed for the first year of parenting, the Soft Newborn+ Baby Carrier can hold up to 11kg and makes the perfect comfy nest for precious cargo. Following Gaia Baby’s ethos of creating sustainable products and caring for the planet, this new product is created with 100 per cent certified organic cotton.  Gender neutral, size-inclusive and suitable for every body shape, this multi-functional baby carrier comes ‘from our family to yours’. For more information visit

Good for baby

A soft and cosy hug for baby, this gently padded carrier is made from pure organic cotton, meaning it is breathable and keeps baby’s temperature regulated regardless of the weather. With softly padded neck and back support, it is specially designed to ensure that baby is always in the correct position for happy hips. The Gaia Baby Soft Newborn+ Carrier gives you the option to have baby parent facing or, as their head and neck control improves, world-facing. The soft to touch fabric can even be machine washed, for any little accidents.

Good for you

Not only is the Soft Newborn+ Carrier easy to use, but it also keeps baby close whilst allowing you to take on the day hands-free. Whether there are chores to be done, exploring the world together, or even something just as simple as eating your lunch, with just three clicks, baby is snug, secure, and perfectly safe. It boasts an adjustable waistband and shoulder straps, to make sure that not only are you comfortable, but your little one’s carrying weight is evenly distributed throughout your body, making it kind to your back and joints too.  Available in classic dark grey with quilted stitching detail, the Gaia Newborn+ carrier is gender neutral and Suitable for all sizes from XS-XXL.

Good for the

All Gaia Baby products are
created with the most sustainably sourced materials and this carrier is no
exception. Created with 100% certified organic cotton, means that this carrier
is not only extra soft, but also free from pesticides and chemicals, it’s
naturally hypoallergenic too.

With family values and sustainability at its core, Gaia Baby is the baby brand with the future in mind. The Carry Soft Newborn+ Carrier is available in graphite and will be on sale nationwide from John Lewis and all reputable nursery retailers from 1st May 2024. For more information, visit or follow them on Instagram.