A brand new kid’s snack brand is launching with one common goal, to get kids away from their screens, and up and moving!
Goal Power is a new children’s wellness brand that is about to launch across Europe. Designed as part of a larger initiative to get kids up, out and active, each Goal Power match box includes a delicious and nutritious oat bar and a fun football card game with football facts and skills to learn, all presented in a cute, cartoon artwork box.
The hand-baked, nutrition-packed oat bar comes in two delicious flavours: Strawberry and Blueberry, and is made using 40% British wholegrain oats, creamy coconut, dates, pea protein, crunchy sunflower seeds and fruits. The bars are all natural with no added sugar, are high in fibre, gluten free, palm oil free and made using a nut-free recipe.
Perfect for lunch boxes, bags or even a pocket, the new fruity oat bars are packed with goodness, and aim to give children all the energy they need to set themselves a new goal and work towards it.
The aim of Goal Power is to reset our kids’ daily routines and help them feel better about themselves. And, by encouraging them to set their own goals, we believe they’ll be more inspired to join an online club, take up a new sport, read a new book (or even write one) or take up a new hobby. Kids can go online to set their own goals and targets for the upcoming weeks, months and even years.
Goal Power is led by two fun characters: football-mad Will Power and his equally sporty sister, Em Power. Both have been created to help kids connect to GOAL POWER through their different personalities.
Will Power is a determined, focused boy who’ll help you to stick to the plan, stay on track, and will motivate you to help you reach your goals.
Em Power believes in helping and inspiring everyone through kindness, sharing and giving – but she is just as tough and driven as her brother!
We know what kids are up to these days and we know they live their lives online, so in every Goal Power match box snack you’ll find links to online support, handy ideas and free print outs too, as well as daily motivational messages across all platforms including TikTok and YouTube.
Goal Power is aligned with the Common Goal charity, which aims to empower, inspire and enhance lives through football, as such we will donate 1% through our company and 1% of all the salaries taken by our employees, now and in the future, to help fund its valuable work.