New Launch! Elodie Details x William Morris Collection

Elodie are pleased to announce the release of a unique collection, where the well-known and deeply loved prints of the legendary William Morris take centre stage. As one of the most influential and pioneering figures within the late 19th century’s Arts and Crafts movement, his creations have decorated homes all over the world for well over a century and is constantly finding new audiences. With this co-lab Elodie wants to bring these iconic creations in to our children’s world. Together with Morris & Co we have created a beautiful range of products where we let some of his most cherished designs adorn many of our most appreciated products.

THE COLLECTION IS AVAILABLE ONLINE AND AT SELECTED RETAILERS FROM THE 9TH OF MAY, 2024.

This co-lab has been a dream come true for me personally. I love how every William Morris print can feel absolutely timeless and modern at the same time. The Elodie MONDO Stroller with its ‘Pimpernel‘ fabrics, golden frame and leather details is one of the products that I am most proud to have been a part of creating.

— Linda Sätterström
FOUNDER AND CREATIVE DIRECTOR

MONDO Stroller Pimpernel 80820203417NA

CosyCushion™ Owl & Willow 50770204419NA

Logo Beanie Standen 50560205418DC – 50560205418DD – 50560205418DE – 50560205418DF

Pacifier Standen 30100204418NA

View complete collection here

ABOUT WILLIAM MORRIS

William Morris was born in Essex, England in 1834. He was a designer, craftsman, poet, and early socialist, whose designs for furniture, fabrics, wallpaper, and other decorative arts generated the Arts and Crafts movement in England and revolutionized Victorian taste. He was best known in his lifetime as a poet, although today his name is most commonly associated with his wallpaper designs.

ABOUT PIMPERNEL

‘Pimpernel’is one of William Morris’ most famous designs was created in 1876. The pattern is formed of large, sensual tulips and their curling leaves, punctuated by small blue pimpernel flowers. This piece is a clear example of the relationship Morris created between the design of wallpapers and fabrics, influenced by oriental models. It highlights how his interest for Japanese design led to the simplification of lines and colors.