NURTURE advanced pro UV steriliser – influencing the Influencers

winning awards, hearts and valuable space on kitchen worktops since 2021

The Vital Baby NURTURE advanced pro UV steriliser & dryer has made a fair few cameos in UK influencers’ blogs and videos recently! It’s versatile, super-quick, low maintenance, energy efficient and perfectly sized to sterilise & dry everything you need & more. What’s not to love?!

We’re chuffed to have made it on to Zoe Sugg’s list of newborn favourites and things she’ll use again for baby #2. Perfectly sized so you can sterilise almost anything you can fit, Zoe says she used it for “all of [her] pump parts” and “also things like teethers, anything that goes in the mouth, anything that gets dropped on the floor – sterilise!”. She goes on “when you open it, everything is ready to go. Super easy to use and the fact that it dries everything – just made life so much easier”.

The advanced pro UV also made a sneaky appearance in Tommy Fury’s YouTube channel, when he revealed that he and Molly-Mae Hague use the steriliser for all of baby Bambi’s essentials! Featured in onyx black, it fit right into their super-sleek kitchen – even if he’s not allowed to touch it!

Available in 2 colours – arctic white and onyx black – you can keep baby happy and healthy without sacrificing your home décor. Vital Baby NURTURE advanced pro UV steriliser & dryer kills 99.99% of mould, viruses, and bacteria in just 7 minutes. Sterilise what, we hear you say? Anything that fits – from bottles, breast pumps, toys and teethers, to mobile phones, make-up brushes and remote controls. With the fastest combined sterilise & dry time of 29-minutes and store mode that keeps the contents sterile for up to 3 days, it’s a no-brainer that makes life so much easier!

RRP £129.99 Available to buy now from

4 modes

Sterilise – advanced, energy efficient UV LED’s and diamond efficiency interior gives a super-fast sterilising time of 7 minutes.

Auto – the best of both worlds for ultimate convenience! Starting with a drying cycle before automatically sterilising, this mode gives you sterile and dry contents, ready to use in just 29 minutes. Super. Fast.

Dry – patented drying system and HEPA G4 filter dries contents in just 17 minutes, while also trapping dust, mould, bacteria and virus particles as small as PM2.5 (that’s about 3% of the diameter of a human hair!).

Store – we like to think of this clever little box as a hygienic storage cupboard for all your accessories! Store mode completes a full 29-minute sterilising and drying cycle, before periodically activating the bacteria killing UV LED’s for 1 minute, every hour, for up to 3 days.

Top Features:

  • Safely destroys 99.99% bacteria, viruses & mould in just 7 minutes using UV LED’s
  • Super-fast sterile & dry in just 29 minutes
  • Versatile use – from bottles, soothers and toys to make-up brushes, mobile phones and keys
  • No water, no chemicals, no heat – just UV light
  • HEPA filter effortlessly removes dust, pollen & airborne pollutants
  • Super energy efficient & cheap to run

UV sterilisation is used widely around the world – from dentists and hospitals to water plants and beauticians – and now, your home. It’s proven to be an effective way to kill 99.99% of bacteria, mould and viruses without using chemicals, steam, liquid or heat. UV LED’s are super energy efficient, making it more cost effective to run than steam,  and completely dry sterilisation means there’s no cleaning or descaling required.