Last November saw the launch of OOji baby, a web store with a shopping concept unlike anything else in this market.
Customers ‘build their own box’ by choosing 3 items from different categories from a selection of gender-neutral clothing & accessories to create a gift that is unique to them. Every order is then arranged by hand in their sleek signature OOji box – a service usually only afforded to high end brands. Customers have the option to include a personal message and have the gift delivered to them or straight to the recipient. Offering a bespoke service which goes above and beyond their closest competitors whilst still remaining competitively priced in their market. Keeping the price of every combination of OOji box the same, coupled with only selling gender neutral products, they believe they have made their customers buying decision easier and shopping experience more engaging & enjoyable.
Owner Muniza Ikram adds “Buying a baby gift was always so frustrating for me – the dislike for pink and blue gender specific clothing, and the struggle to get a well-presented & complete gift in one place were key factors when starting OOji baby. We wanted to offer our customers a full service when shopping for a new baby gift – good product selection, memorable unboxing experience, a personal message card, the option to deliver straight to the recipient – this was at the heart of everything. A bespoke service like this can often come with a hefty price tag but we were adamant that our product needed to feel luxurious whilst remain competitively priced – and I believe we achieved both”.
OOji baby made the decision to only sell gender neutral clothing & accessories because in 2020, it felt like the right time. The demand for gender neutral clothing for babies continues to rise with parents focusing more on the function and purpose of clothing. OOji babies can enjoy bold prints, a variety of colour options with the focus on fabric, comfort & practicality. When customers buy from OOji baby they can be reassured they will get a gorgeous gift ready to be received.
Every OOji baby box is priced at £49. Currently delivering to UK and Ireland only.
Visit our website www.oojibaby.co.uk
Instagram – search @oojibaby.uk