PO.P Kidswear Reveal Summer Staples

Sustainable Swedish Kidswear brand PO.P share its Summer favourites

Now sunshine season is well underway, PO.P (formally known as Polarn O. Pyret), the iconic Swedish childrenswear brand passionate about the circular fashion movement, is thrilled to present its top picks this season for ages 0-10 years.

From sun-safe swim, picture-perfect partywear to cheery organic cotton styles that will keep little ones comfortable and cool, discover this season’s firm favourites – with styles that stay looking smart wash after wash!

Get set for sun and sea with the ultimate Summer staple, PO.P swim stripes! The new swimwear line-up features PO.Ps classic stripes in cheery turquoise, navy, yellow and lilac. The stripes swim range offers sunsafe UPF50 garments, offering 98% protection against UV rays (the highest possible rating in a fabric). With coordinating tops, hats, shorts and swim nappies, the swim stripes are sure to add the fun factor to aquatic adventures! Crafted in highly durable and recyclable materials, the swimwear collection is chlorine, sun cream and oil resistant.

Experience the extraordinary outdoors with the ‘PO.P on Adventure’ collection. Designed with exploration and real outdoor adventures in mind, the lineup includes a series of functional summer clothing made for outdoor trips and camping adventures. Featuring smart design solutions for maximum durability and sun protection. Whether it’s a family fishing trip, camping outdoors, or toasting marshmallows on the fire, this functional collection has got families covered!

Discover precious top picks from PO.Ps new 100% GOTS Organic baby range. With appealing apples, busy bees and floral fits – these adorable pieces are pretty and practical, with extendable poppers for room to grow and shoulder poppers for lightning-speed changes. The sweet selection is crafted from easy to wear and care organic cotton, which washes beautifully at 60oC if needed, to cope with all the thrills and spills involved in caring for baby. Crafted with flat seams that are soft on skin, this season’s highlights are designed with comfort in mind.

PO.Ps favourite sunsafe accessories include caps and sunhats designed to protect little ones from harmful rays. Clever ties on the new bucket and legionnaire hats can be adjusted and tied to fit each child’s head perfectly while they focus on their adventure. The legionnaire hats are sure to be a firm favourite with charming 3D bear ears! With 100% organic cotton and UV protective fabrics, these delightful accessories have got kids covered from the paddling pool, park to the beach.

Get ready for those humid holiday evenings, magical garden parties and scrumptious BBQs with PO.P!

Highlights this season include cheeky croc prints, fun florals and tutti-frutti tones. Scoop up this season’s must-have ice cream print in a range of unisex styles – crafted in soft organic cotton, these frosty fits are soft, light and wash well for long-lasting fun!  

Passionate about the circular fashion movement, PO.P continues to show its commitment to quality and sustainability with its industry leading PO.P Second Hand scheme. So confident in the longevity of its timeless garments, customers can trade in any items they no longer want or have outgrown, in exchange for a voucher to spend on new and second-hand items. Not only ensuring nothing ends up in landfill but offering a sustainable way to switch up the wardrobe.

www.polarnopyret.co.uk