Start-Rite Celebrates 230th Birthday by Partnering with the NSPCC

Start-Rite Shoes partners with the UK’s leading children’s charity, the NSPCC, to celebrate its 230 years in business. 

The children’s shoe specialist will embark on a 12-month fundraising campaign, “Protecting Their Future, One Step At A Time”. The dedicated programme of activities – launching with a donation of shoes to children currently supported by the NSPCC – will see the Start-Rite team raise vital funds and provide their time, product, expertise and resources to support the NSPCC in its mission to protect children and prevent abuse. 

The partnership will include:

  • The launch of a bespoke NSPCC shoe collection, including canvas styles hand-drawn by Start-Rite’s in-house designer; a Chelsea boot and a special slipper. These exclusive designs, available online and through Start-Rite’s extensive network of retail partners, will be launched throughout the year, with a donation made to the NSPCC for every pair sold. 
  • To mark 230 years, the team will undertake ‘230’ themed challenges and are proud to donate 230 pairs of Start-Rite shoes to children using the NSPCC’s therapeutic services and via the NSPCC’s local partner organisations.
  • A celebration of the NSPCC’s Childhood Day, 10th June by collaborating with high-profile influencers to raise awareness of the fantastic work that the NSPCC does.
  • Employee fundraising activities and sponsored teambuilding activities, including the CEO of Start-Rite Shoes running the London Marathon in October.
  • Supporting the NSPCC throughout the year to create and share advice on pertinent parental issues including; online safety, mental health and supporting children going back to school.

CEO of Start-Rite Shoes, Hugo Adams, said: “Children’s healthy development and wellbeing is what drives our business forward, so partnering with a charity so closely aligned to our mission seemed a fitting celebration of our 230 years in business. The NSPCC believes that everyone in society has a responsibility to keep children safe. Combining our shared heritage and knowledge, we are working to protect more children’s futures, one step at a time and for generations to come.”

Senior Corporate Partnerships Manager at the NSPCC, Lloyd Butcher said: “We believe that together we can stop child abuse and neglect, and partnering with organisations who share our values, such as Start-Rite, is vital in achieving our mission. We are delighted to partner with Start-Rite in their 230th year and believe our exciting programme of activities will help us raise much-needed funds and awareness so we can continue to be here for the children and young people who need us.” 

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