Start-Rite strides back-to-school with an extended collection of durable, playground tested shoes at price points to make fitted footwear accessible to more families.

Leading the collection is the established Start-Rite premium collection, recognised by parents and retailers for offering a best-in-class product. The collection contains the highest standard of Start-Rite intelligence with biomechanic sole units, Air-Rite™ technology, reflective safety features, toe and heel bumpers, padded ankles and dyed-through leather. These shoes are tested beyond all industry standards, never outworn, only outgrown, and promise to protect the healthy development of every child who wears them. Led by endurance styles such as Rocket for primary boys and Envisage for senior girls, these are shoes that allow children to express their own style, while protecting your child and your investment.

Four popular styles in the premium collection have been dropped to £40 per pair, offering unbeatable value for families looking for the best school shoe deals this year.

Wayne Lubbock, Technical Development and Fitting Manager comments:

“Turn our shoes upside down and compare them to a high street style and you will quickly see the intelligence built-in to a Start-Rite shoe. Parents can trust Start-Rite to protect their children’s feet when they are at school all day. These are intelligent shoes, designed to give comfort and most importantly, protect children’s feet because the foot informs the brain and influences how the body develops”.

Furthering its collaboration with The Daily Mile, Start-Rite launches two premium school shoes: Encourage and Motivate with 10 per cent of every sale of these exclusive styles donated to The Daily Mile charity. These robust styles are packed with Start-Rite intelligence to support active feet.

The objective of The Daily Mile, supported by INEOS, is to improve the physical, social, emotional, and mental health and wellbeing of children. It is a social physical activity that over 16,800 schools now take part in worldwide, where over four million children, no matter their age, ability or personal circumstances, enjoy getting active every day for 15 minutes at their own pace.

Elaine Wyllie MBE, Founder of The Daily Mile, said:

“Children’s healthy development and wellbeing is a shared ambition for both organisations, so I am delighted that this partnership will help us to grow The Daily Mile initiative further.”

And finally, new for 2023 is Simply by Start-Rite, a carefully crafted collection of school shoes that delivers the nation’s best children’s footwear expertise at unbeatable value for money.

Designed for more families to afford quality fitted footwear, the Simply by Start-Rite limited collection retails at £36 and features timeless classic styles from the Start-Rite archive. These tried and tested designs deliver dependable, comfortable shoes at the very best price.

Marketing and E-Commerce Director at Start-Rite Shoes, Jennifer Tyley, said:

“Given the current economic pressures, it was the right time to introduce the Simply collection to enable more families to buy fitted footwear. We pulled on every resource to create intelligent school shoes at the very best price that will protect little ones feet and stand the test of term and beyond.”

You can check out the new school collection here