START-RITE SHOES UNVEILS ITS SS20 COLLECTION The Rite Fit for every adventure

Using shimmery metallics, sparkling patents and soft pastels, the Start-Rite Shoes SS20 collection tells the story of the coast and sea. You’ll discover calming lilacs, dusty pinks, and shades of blues as well as playful galactic, Jurassic and underwater prints across this cheerful children’s shoe range designed to bring fun to feet.

The Rite Fit

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Expanding Start-Rite’s classic stitch-down styles for pre-walkers up to teens, new lines have been added in natural looking leathers, pastel colourways and iridescent metallics for a fun summer look. The new styles are designed around the latest thinking in children’s health, developmental and social needs, with the shoe brand working closely with leading experts in biomechanics, physiology and podiatry to underpin the science behind the perfect fit. Start-Rite shoes will endure whatever children put them through and each shoe holds the important three-way fit; width, length and growing room.

Informed by pioneering research, all Start-Rite shoes work seamlessly with the foot and the rest of the body as children grow. From the engineering, to the design, Start-Rite affords parents the peace of mind that its shoes are the very best for their children’s feet.

Experts in little feet

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Testing children’s shoes to the limit, Start-Rite exceeds industry standards with its own rigorous quality assurance mark. If a prototype shoe doesn’t look as good as new after the equivalent of 100,000 steps then it doesn’t make it into the range.

Shoes are tested on a number of different surfaces and are in line with where children take them on a daily basis. Riptape footwear are opened and closed 5,000 times and the D-rings are double industry standards requirement, as is the stitch strength and super strong nylon bonded threads used. And for real life testing, every new style shoe is trialled over three months by kids.

The product and design team strive to offer a balance of contemporising the traditional Start-Rite styles we all know and love, by creating new and exciting designs that reflect the brand’s 228 year heritage.

Lifestyle range: Sandals

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Style: Enchant

Colourway: Bright Pink Glitter Patent

Fitting: F

Sizes 24 – 37

RRP: £38.99

Lifestyle range: Classics

Style: Lottie

Colourway: Rose Gold Metallic  

Fitting: F

Sizes S4 -S12.5

RRP: £49.99

Lifestyle range: First Step and Pre-School

Style: Footprint

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Colourway: Grey Space Nubuck

Fitting: FG

Sizes S3 -S6.5

RRP: £39.99

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Lifestyle range: Canvas
Style: Cosmic
Colourway: Blue Space Canvas
Fitting: F
Sizes S4 -L1.5
RRP: £24.99

To find out more visit https://www.startriteshoes.com/ or follow us on Instagram @startrite_shoes and Facebook @StartriteShoes