The new collection combines fresh takes on familiar styles with the brand’s renowned sun protection, proprietary technologies, and sustainable materials.
Sunday Afternoons is a family-owned technical headwear company based in Oregon USA – For over 30 years the company have redefined what hats offer, from superior protection and innovative features to original styling and materials. With its Spring/Summer 2025 Collection, Sunday Afternoons is reimagining classic favorites and introducing new styles, with an emphasis on the proprietary technologies that have set this leading headwear brand apart.
The Spring/Summer 2025 Collection gives the classic bucket, fedora, and casual styles a modern contemporary glow. With a rich color palette that takes its cues from nature and technical innovations that bring even more function and flexibility to familiar silhouettes, these summer styles lean on the past to create bright moments in the present. This new collection blends style and sustainability, reflecting Sunday Afternoon’s unwavering dedication to technical headwear that allows the wearer to embrace the elements and stay outdoors longer, doing the things they love.
Combining performance features with modern silhouettes, the Spring/Summer 2025 Collection includes something for everyone. With a slimmer silhouette and fun technical details like a folding Reverse Split Brim™ and Sunglass Lock™, the Ultra still retains the sun protection, ventilation, and moisture management of our iconic Original Adventure Hat™.
Whether walking the coast path or relaxing in the garden, the Vineyard Hat’s upturned kettle brim flatters everyone. The new, travel-friendly, and packable Passport Hat let’s wearers adventure in style without sacrificing practical features—it even floats in water – &. For kids, there are fun new colorways for the bestselling Kids’ Play Hat. Each style features UPF 50+ sun protection, dark underbrims to reduce glare, and adjustable sizing for the perfect fit. These hats are also responsibly designed—a Sunday Afternoons hallmark—with recycled and bluesign® materials that are PFAS-free. Lightweight and breathable, they’re
guaranteed to keep outdoor lovers cool, comfortable, and looking good all day long. The Spring/Summer 2025 line embraces warmer weather and adventurers’ great love of the outdoors. Whether it’s the solitude of a hike at dawn, trail running through loamy forests, or mellow strolls along the water, these innovative latest styles are designed to enhance every step of the journey.
SPRING/SUMMER 2025 HIGHLIGHTED STYLES
Ultra Adventure Hat
With a slimmer silhouette and fun technical details like a folding Reverse Split Brim™ and Sunglass Lock™, the Ultra still retains the sun protection, ventilation, and moisture management of our iconic Original Adventure Hat™.
Features · UPF 50+ sun rating (includes mesh) · 3¼” brim and 6″ neck cape · bluesign® main body fabric, mesh, and sweatband · Sunglass Lock™ keeps glasses in place · PFAS-free durable water repellent (DWR)
· Adjustable chinstrap · Wicking sweatband · Adjustable sizing · Reverse Split Brim™ packs small and flat
· US Patent 10,123,581; 10,098,398; D827,990; and foreign patents · Weight: 2.6 oz/73.7 g · Sizes: S/M, L/XL
· MSRP: $50
Vineyard Hat
Whether strolling through wine country or backyard gardens, the Vineyard Hat’s upturned kettle brim flatters everyone.
Features · UPF 50+ sun rating · 3″ brim plus 1″ upturn · Breathable cotton/polyester ribbon · Decorative hatband · Kettle brim can be worn up or down · Grosgrain sweatband · Slipknot adjustable sizing · Weight: 4.3 oz/121.9 g Sizes: M · MSRP: $40
Passport Hat
This new, travel-friendly fedora features certified recycled nylon for durability and a soft feel. The packable design and extended contour brim offer a sleek, contemporary profile with maximum sun protection. With Sunglass Lock™, adjustable sizing, and metal eyelet ventilation for convenience and comfort.
Features · UPF 50+ sun rating · 33/10″ front, 21/2″ sides, and 3″ back brim · 100% recycled main body fabric and brim insert · Sunglass Lock™ keeps glasses in place · Metal eyelet ventilation · Floats in water · Interior stretch-comfort sizing · Wicking sweatband · bluesign® main body fabric and sweatband · PFAS-free durable water repellent (DWR) · Rolls for easy packing · US Patent 10,932,512; 10,123,581; and 11,259,586 · Weight: 3oz/86g · Sizes: M, L · MSRP: $50
Kids’ Play Hat
Our #1 bestseller for a reason—kids love to play in the sun and parents love to protect them. Sun-smart fabric keeps little adventurers safe and happy all the livelong day.
Features · UPF 50+ sun rating (mesh not rated) · 2¾″–3½″ brim and 5″–6″ neck cape* · Strategic crown ventilation · bluesign® main body fabric (solids only) and mesh · SmartStrap® breakaway chinstrap · Stroller friendly · PFAS-free durable water repellent (DWR) · Adjustable sizing · Weight: 1.8 oz/51 g · Sizes: S, M, L · MSRP: $36 *Length depends on hat size
See the whole range on – https://www.sundayafternoons.co.uk
