Sustainable Swedish childrenswear brand release timeless new summer collection
With summer on the horizon, keep it cool, stylish and timeless with PO.P, the iconic Swedish childrenswear brand passionate about the circular fashion movement. Let the fun begin with the brands all-new high summer collection; a selection of comfortable, summer styles for ages 0-10 years, made from organic, recycled and certified materials.
The mission? For every garment to be worn by three children – or more!
With playful prints and bright pops of colour, the new collection is packed full of super-soft styles to keep little ones comfortable and cool all summer long. Chase the sun in a series of soft cotton shorts, adventure-ready t-shirts and perfect party styles that let kids be kids, whatever the occasion.
Little ones will be ready for those humid holiday evenings, poolside parties and garden BBQs with the new collection of smart partywear. From 100% linen to timeless gingham checks and classic cotton stripes, the party staples are sure to be loved for generations and will stay looking smart wash after wash. Even better – all of the siblings can match, with matching styles available from 0 – 10 years!
If you’re looking for everyday playwear, highlights from the collection include the strawberry print series, summer florals, and of course, the return of the best-selling ice cream print! Scoop up tutti-frutti tones on crisp white and blue cotton with this year’s take on PO.P’s iconic summer print, with cycling shorts, t-shirts, and dresses made from organic cotton and designed to coordinate perfectly with the rest of the collection.
PO.P’s 100% GOTS Organic baby range continues to offer the softest garments for little ones from preterm – 1 year. Designed with comfort and care in mind, the new summer collection features playful crocodile, whale and strawberry prints (don’t miss the matching hat!), along with timeless stripes and linen for a more classic look. A new addition for this years collection are the muslin material garments, in stylish khaki green with a matching lightweight blanket, with matching styles available for older siblings too – sure to be a summer favourite!
The baby collection is packed with practical features to increase the wear time of the garments before handing them down, from extendable poppers to adjustable waistbands and rolldown cuffs. The collection of bodysuits, rompers and all-in-ones are crafted from easy to wear and care organic cotton that washes beautifully at 60oC if needed, handling all of the thrills and spills that come with caring for little ones. With their timeless and unisex designs, PO.P’s babywear also makes the perfect gifts for parents to be and special occasions.
Whether your summer will be filled with bike rides and beach days or garden parties and BBQ’s, PO.P have the perfect kidswear for every occasion. Design that lasts, since 1976.
A selection of styles are available now, with the full collection available online and in stores from mid-May.