Swim & Splash in Style with PO.P Swimwear!

Iconic Swedish Kidswear brand PO.P unveil its new sustainable swimwear collection

Make a splash this summer with PO.P swim! With sunshine just around the corner, PO.P (formally known as Polarn O. Pyret), the iconic Swedish childrenswear brand passionate about the circular fashion movement, is thrilled to unveil its spectacular new sustainable swimwear collection. Setting trends in and out of the pool, PO.P has got kids 0-10 covered!

Crafted in highly durable and recyclable materials, PO.Ps new swimwear collection is chlorine, sun cream and oil resistant! From cheery sea creatures, floral fits to sharks in sunglasses, this collection is sure to be a winner poolside. With a range of options providing excellent coverage, extra soft seams and quick drying fabric, PO.P swimwear will ensure little ones can swim and splash in optimum comfort.

The delightful new swimwear line-up features PO.Ps classic stripes in cheery turquoise, navy, yellow and lilac. The stripes swim range offers sunsafe UPF50 garments, offering 98% protection against UV rays (the highest possible rating in a fabric). With coordinating tops, hats, leggings and swim nappies, the swim stripes are sure to be a summer staple – adding the fun factor to aquatic adventures!

The stripes collection also features an exclusive essential UV swimming bundle, featuring a swim top, leggings, shorts and matching sun hat in a classic nautical navy – the perfect summer gift!

The striking new Sealife print is utterly adorable and available in swim shorts, a zip- up swimsuit and super cute swimsuit embellished with sunshine yellow bows on the shoulders – perfect for siblings that like to twin on holiday. Printed with the cutest underwater pals, these garments serve sustainable style – they are made using recycled PET plastic bottles. Other styles include a yellow floral swimsuit with ruffled shoulder straps. Made from recycled polyester, the comfy style features thick straps to allow a full range of movement so kid’s feel comfortable and free to move. Keeping the floral theme, there’s a long-sleeved, zip – up swimsuit and two-piece bikini available in a ditsy floral print upon a navy background. For the boys, there’s two other board short prints to choose through – a blue block colour or a very cool shark print.

As well as matching legionnaires hats for the ultimate protection, PO.P is also delighted to offer its mint striped towelling poncho – perfect for drying off after a swim. The hooded poncho towel is soft and absorbent to keep little ones warm and dry. Made in organic cotton and recycled polyester it’s the perfect size for use on the beach or after a bath.

Passionate about the circular fashion movement, PO.P continues to show its commitment to quality and sustainability with its industry leading PO.P Second Hand scheme. So confident in the longevity of its timeless garments, customers can trade in any items they no longer want or have outgrown, in exchange for a voucher to spend on new and second-hand items. Not only ensuring nothing ends up in landfill but offering a sustainable way to switch up the wardrobe.