Intimate hygiene UK start-up, Wype, is an eco-friendly alternative to wet wipes on a mission to redefine toilet time by opening the conversation, closing the door on single use plastic, and creating innovative products with a purpose. Wype have launched a crowdfunding campaign on Indiegogo to create the world’s first Refillable and Reusable Bespoke Toilet Gel Applicator. Wype has developed a specially formulated natural vegan gel that can be applied to
regular toilet tissue instantly turning it into an effective, biodegradable, and flushable wet wipe alternative. Developed in September 2020, Wype soft launched its direct to consumer, off-the-shelf pump, and aluminium bottle with the support of Amazon Launchpad.
With over 2 million wet wipes already saved from UK sewage since its inception, Wype are already making a significant environmental impact through their prototype product. Ideal for below the waist cleaning, Wype is also a great option for period cleansing, pre and post sexual activity, and for general cleanliness besides regular toilet habits. The Wype/Indiegogo crowdfunding campaign goes live late May/early June and has a target of £20,000 to achieve within 30 days. The pre-launch page is live now on: www.wypeuk.com/pages/WYPE-REFILL
The new innovative Wype Custom Applicator features a patent-pending application system that enables the user to operate the applicator fully with one hand, whilst spreading the gel evenly onto the toilet tissue rendering it quickly and easily moist, ready for use. The applicator will be built to last and designed to be fitted with infinitely recyclable aluminium refills, removing all single use plastic from the product.
Co-founder and CEO, Giorgia Granata comments, “As an Italian new to the UK, I missed my bidet but just couldn’t bring myself to use wet wipes after understanding that some were full of plastic plus seriously bad for the pipes and the environment. I started looking into alternatives, but nothing quite worked for me, so we decided to create our own – and that’s how Wype was launched. We created Wype to allow people to experience a great clean below the waist but without clogging up the sewers and coastline with wet wipes. People don’t need to worry about the harmful
environmental impact or toilet blockages, you just need your regular toilet paper and a bottle of Wype.” The Wype formula is a water-based rinse-free vegan gel, combining Aloe Vera, Vitamin E and added botanicals to provide a soothing and moisturising cleansing solution that importantly doesn’t break down toilet tissue. Wype addresses three main concerns:
- The importance and desire for personal hygiene below the waist
- The infrastructural issues that unflushables have been causing the UK’s
- The environmental consequences of plastic pollution and microplastics
entering the waterways*
Co-founder, Eli Khrapko concludes “When we decided to launch Wype, we knew that the packaging, as well as the formula itself, was of the utmost importance. We chose aluminium bottles for their durability and endless recyclability. Our initial off the shelf pump system was only ever going to be used during the test phase. We’ve been gathering customer feedback and working with our designers to develop this world first, reusable and refillable applicator. This crowdfunding campaign will enable us to create a long-lasting product that is going to make a big environmental impact by saving billions of wet wipes blocking sewers and washing up on our coastlines around the world.”
Wype Eco Friendly Toilet Wipe Gel £9.99 (100ml) www.wypeuk.com
Clean You, Clean Planet